FORTUNE [Magazine], Index , Volume VII, Numbers 1-6, January - June 1933

by Henry R. Luce, et al

First printing

Price: $5.00
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New York, New York:: Time - Fortune Corp., Inc.,. 1933.. First printing. Original Wraps. Very Good. This is the publishers index only and includes no illustrations or ads. Folio, 14" tall, 8 pages, saddle stitch, self wraps. A very good, clean issue over all, with minor shelf wear; binding solid, paper lightly yellowed. Fortune magazine represented Henry Luce's first "pet" project after the success of Time magazine. It is said he lost money on every issue printed for the first fifteen years. Each issue was printed to the highest standards of the moment, incorporating the newest technologies and making use of various papers and inks to achieve the final result. As such it is a unique achievement, but this was doubled by the use of the best photographers and illustrators and the finest collection of editorial writers money could buy. Editorial firsts included the prediction of Japan's attack on Pearl Harbor by five years as well as the wonderful conceit that all human activity was essentially 'business' and thus articles over the early years ranged from the theatre of 'Burlesque' to the 'art 'of Soviet Posters.

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