BUILDING A MAIL ORDER BUSINESS, THIRD EDITION A Complete Manual for Success

by Cohen, William A

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Description

NY: John Wiley & Sons. Near Fine in Very Good+ dust jacket; Binding and contents are almost like new. Very minor wear on clean, complete dust jacket. c. 1991. Third Edition; Second Printing. Hardcover. Tan boards, bright metallic-red lettering. Index. Scores of b/w illustratio ns (photos, drawings, charts, figures) . BUSINESS. Gives a complete blueprint to starting a mail order business and making it grow. Covers every aspect of selling through the mail, from the basics to the latest methodologies and tools for increasing sales. Nothing is overlooked, from getting started to legal aspects, product selection, copywriting, preparing graphics and printing, protecting yourself from competition, preparing a marketing plan, and advertising through magazines, radio, television and direct mail. New chapters on telemarketing and using the computer in mail order. ; 9-1/4"Tall; 584 pages .