Cross-Cultural Design: Communicating in the Global Marketplace

by STEINER, HENRY and HAAS, KEN

Price: $35.00
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Book description: London: Thames and Hudson,. 1995. Hard Cover. 0500974233 . 229 pages, well illustrated in color, cloth, dj, very good. 9 by 11-1/2 inches. From the dj: Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading graphic designers when handling assignments outside their own cultures. The solutions to the problems they face are documented in 309 stunning full-color images, accompanied by the creators' provocative descriptions of their setbacks, discoveries, and triumphs. Dramatic examples by dozens of the world's most successful graphic designers and advertising agencies are included. Among the international contributers are Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann, Henry Steiner, and Henry Wolf. The projects they discuss range from advertisements, corporate identities, annual reports, films, books, packages, magazines, and posters, to designs for currency, postage stamps, and environmental graphics. The list of their clients is equally varied and encompasses banks, print media, software firms, airlines, governments, and manufacturing firms. Cross-Cultural Design concludes with practical information on working in foreign countries; a directory of contributors; and an extensive bibliography. It will be welcomed for its thought-provoking exploration s of design in the global marketplace, and as an invaluable reference for designers, advertising agencies, marketing professionals, and students. .

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