How Hits Happen : Forecasting Predictability in a Chaotic Marketplace

by Farrell, Winslow

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Description

New York, NY, U.S.A.: HarperInformation, 1998. Clean, tight copy. No writings or markings. Not an Ex-Library Book. Jacket: Very Good/Price Not Clipped. Number Line: 10 9 8 7 6 5 4 3 2. 236 Pages. Measures 5-3/4 By 8-1/2. Indexed.. Hard Cover. Very Good.

Book summary

Farrell encourages managers to craft business successes by studying behavior patterns in simulated environments. By applying the science of complexity--the study of the behavior of artificial systems that are created to mimic natural systems--managers can better understand the principles that drive consumer demand.