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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace

by Farrell, Winslow



  • Bookseller: BookCollector.net US (US)
  • Seller Inventory #: 513781
  • Format: Hardcover
  • Book condition: Near Fine
  • Jacket condition: Near Fine
  • Binding: Hardcover
  • ISBN 10: 0887309070
  • ISBN 13: 9780887309076
  • Publisher: HarperInformation
  • Place: New York, NY, U.S.A.
  • Date published: 1998
  • Pages: 236
  • Size: 6 x 8.5 x 1 inches
  • Weight: 0.9 pounds

Description

New York, NY, U.S.A.: HarperInformation, 1998. NEAR FINE hardcover, light bump top corner, remainder mark on bottom edge. Otherwise AS NEW, appears UNREAD. NEAR FINE jacket, shiny, light ruffling bottom spine. Business marketing. BE513781.. Hard Cover. Near Fine/Near Fine. 8vo - over 7¾" - 9¾". Remainder.

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Book summary

Farrell encourages managers to craft business successes by studying behavior patterns in simulated environments. By applying the science of complexity--the study of the behavior of artificial systems that are created to mimic natural systems--managers can better understand the principles that drive consumer demand.


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