The American Design Adventure

by Pulos, Arthur J

First Edition

Price: $69.95
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Cambridge, MA: MIT Press, 1988. A crisp, clean, unread copy with a small remainder mark on the bottom edges. vii+(3)+446 pages; 355 b/w photo illustrations, 38 b/w line illustratons; bibliography; index. Hardcover: Mustard-yellow cloth, black spine title, pink endpapers. This book continues the story of America's industrial design into the 'heroic era' of the 1940s-1970s. It documents America's dominance, the trade expositions and world fairs, the rise of trademarks, packaging, corporate identity and branding. It profiles Raymond Loewy, Charles Eames, IBM, RCA, Herman Miller, Knoll and other corporations.. First Edition. Cloth. As New/As New. Large 4to.

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