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How to Write a Winning Business Plan by Joseph Mancuso ISBN: 0134415698 ISBN-13: 9780134415697 Format: Hardcover Customer Reviews Be the first to review this book! Bibliographic Details Publisher: Prentice-Hall Published date: 1985 Pages: 344 Similar books Startup to IPO by Don MacAdam Guide to Business Planning by Graham Friend The Business Planning Guide by David H. Bangs Brand Sense by Philip Kotler Draws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-first-century sensory branding, citing the examples of such companies as Cadillac, Disney, and Louis Vuitton to explain how to establish an effective marketing approach. By the author of BRANDchild. Building A Business Plan by David Tooch

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