CLUETRAIN MANIFESTO

by LEVINE, RICK

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Description

HARPER COLLINS TRADE DIVISION. HARDCOVER W/JACKET. GOOD CONDITION.

Book summary

This self-described wake-up call to American corporations began as a list of 95 theses posted online. The book exhorts corporations to take heed of the possibilities for structural change that the internet has made possible, including non-hierarchized companies, interactive management and marketing, and free and casual information flow. The authors claim that companies who fail to speak to their markets "in a human voice" and who don't relax their corporate structure to enable a freer exchange of ideas will stagnate and fail.

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