Advertising in America: The First 200 Years

by GOODRUM, CHARLES and, DALRYMPLE, HELEN

Price: $30.00
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Book desription: New York: Harry N. Abrams,. Very Good in Very Good dust jacket. 1990. Hard Cover. 0810911876 . Editor: Edith M.Pavese. Designer: Dirk Luykx. 288 pages, very well illustrated (mostly color), cloth, dj, very good. 9-1/2 by 12 inches. From the dust jacket: " "There are few things that have more impact on our lives today than advertising and Advertising In America: The First 200 Years gives us more of the history of print advertising and shows us more of its images than any other volume. Included are dozens of short histories of major American corporations and their products. ~ Among the 566 illustrations are dozens of print ads never before reproduced in book form as well as more than 50 debut ads for products still in existence today. There are 50 years of Breck girls, 50 years of Eastman Kodak film and cameras, 70 years of an ever-updated Betty Crocker, 100 years of Coca-Cola (including more color Coke ads than any other tradebook has ever reproduced), and the most extensive collection of early Ivory soap ads ever compiled, all showing the development of corporate images and marketing strategies. ADVERTISING IN AMERICA is an indispensable - and delightful - journey through our commercial history, a giant wish book for collectors of advertising ephemera, and a useful reference - on advertising, on American inventions and gadgetry, on fashion and cosmetics, on automobiles, railroads, and plane travel, and on business and marketing strategies - for professionals." .

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