Cotton's Renaissance: a Study in Market Innovation

by Curtis-Jacobson, Timothy; Smith, George David

First Edition

Price: £15.00 ($ 24.20)
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Book desription: Cambridge, England: Cambridge University Press. Fine in Very Good dust jacket. 2001. First Edition. Hardcover. Dustjacket very slightly creased, but not torn. ; The story of how the US cotton growers lost half their market share in the 1960s and 1970s and then won it back through highly innovative marketing and organisation. To place this unprecedented achievement in perspective, the authors analyze and interpret the responses of cotton growers over two hundred years to the timeless problems of nature, technology, markets and politics. ; Large 8vo 9" - 10" tall; 346 pages .

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