In this 1984 business best seller, Lee Iacocca recounts his rise to the top of the Ford Corporation. The proud son of immigrants, he is proud also of his decision to market the Ford Mustang, which was a stunning success. Iacocca is a staunch advocate of the American auto industry as well as a critic of what he sees as bad business practices, and he takes a few shots at founder Henry Ford's leadership style. Iacocca tells of being unceremoniously dismissed from his presidency at Ford (by Henry Ford II), and of being hired by its rival, the Chrysler Corporation--an ailing company which he quickly resuscitated. Lee Iacocca became something of a popular hero after appearing as a plain-talking spokesperson in television commercials, and he brings those same qualities to IACOCCA.