Business::Marketing & Sales

New York, NY, U.S.A.: Morrow/Avon. 1997. First Edition. Hard Cover. Very Good in Very Good DJ. Light Shelf Wear/Bumping to Jacket.Clean & Unmarked.<p>Predatory Marketing contains vital national consumer surveys worth hundreds of thousands of dollars that you can put immediately to use, whether you are in retail, manufacturing, or a service industry. And it contains Britt Beemer's revolutionary prescriptions for improving your advertising, public relations, customer service, and strategic planning. These aren't just theories - these are proven methods backed by compelling never-before- published research and statistics on the buying habits of American consumers and purchasing agents. Predatory Marketing shows how to outsmart rivals by being the first to understand the impact of changing customer preferences. It reveals a mine of new survey research showing precisely how consumers define quality service. It gives precise information on how to determine whether a niche is big enough to support a business venture - and whether it is small enough to avoid attention from corporate giants. And it teaches businesspeople how to conduct same of their own survey research. Most extraordinary is Beemer's central message that the only way to increase market share is to attack competitors at their strong points, not their weak ones. If you want to win market share, you have to convince consumers that the major things your competitors do well you can do better. more information

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NTC Business Books. 2001. Soft Cover. Very Good. BRAND NEW SOFTCOVER. REMAINDER MARK. "Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves. Interviewed by Denis Higgins." Why do some advertisements become part of history while others never even get read? You'll find the answers here - former 'Advertising Age' senior editor Denis Higgins interviewed five of the all- time greats of the advertising world. Their responses will entertain, amuse, and most of all, enlighten. Filled with practical advice for today's writers." 125 pgs. more information

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Paramus, NJ, U.S.A.: Prentice Hall Press. 1996. Soft Cover. New. BRAND NEW SOFTCOVER. "Hands-on guide provides a complete step-by-step blueprint for creating and implementing successful marketing plans in any business. How to develop a strategy for successful growth, and how to prepare a detailed marketing plan to execute that strategy. Covers every stage of the process from the fundamentals of what makes businesses profitable to how to set up and run an ongoing monitoring system for your successful marketing plan. Worksheets, charts, checklists, and sample plans - plus hundreds of examples, case histories, and marketing research projects." 364 pgs. more information

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