Advertising/Marketing

New York, New York, U.S.A.: Watson-Guptill Publications, 1942. "This TWENTY-FIRST ANNUAL OF ADVERTISING ART is more important to the Art Directors Club than any of the twenty others that have preceeded it. It contains all the subjects in the Twenty0first Annual exhibition hung for the first time in this nation's foremost Art Museum-The Metropolitan Museum of Art of New York." This book has 176 pages and is profusely illustrated. The covers and end flaps of the dust jacket have been taped together, not effect the text.. Twenty-First Edition. Cloth. Very Good/Fair. 4to - over 9¾" - 12" tall. Advertising, Layout, Copywriting, Newspapers, Magazines, Printing, Photography, Graphic Arts. more information

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New York: McGraw-Hill Book Company, Inc., 1987. "This up-to-date, authitative, well-illustrated guide to planning and manageing business meetings is a totally revised version of the widely acclaimed book published in several editions since 1964 by 3M's Audio Visual Division. Now for the first time this recognized standard in the field is available to a wider audience." This book has 216 pages and is illustrated throughout.. ISBN: 0-07-031029-7. Second Edition {Second Printing}. Cloth. Fine/Fine. 8vo - over 7¾" - 9¾" tall. ORGANIZATIONAL CHANGE BUSINESS ECONOMICS BEHAVIOR. more information

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New York, NY, U.S.A.: The Free Press, 1996. "As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed." This book has 380 pages and is illustrated throughout. The book is a SIGNED copy from the author, David A. Aaker.. ISBN: 0-02-900151-X. Signed by Author. Fourteenth Printing. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. BRAND NAME PRODUCTS INTANGIBLE PROPERTY BUSINESS ECONOMICS RETAILING LAW. more information

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New York, NY, U.S.A.: The Free Press, 2004. "David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relavance, differentiation, energy, leverage, and clarity. Building on case studues of world-class brands....Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions." This book has 348 pages.. ISBN: 0-7432-4938-0. First Printing. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. ARCHITECTURE MODERN 20TH CENTURY HISTORY. more information

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New York, NY, U.S.A.: The Free Press, 1996. "As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed." This book has 380 pages and is illustrated throughout.. ISBN: 0-02-900151-X. Ninth Printing. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. BRAND NAME PRODUCTS INTANGIBLE PROPERTY BUSINESS ECONOMICS RETAILING LAW. more information

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Philadelphia, PA: Veritas Press, 2001. "This is a true adventure that begins in Nazi Germany and leads to the pinnacle of one of America's greatest home-grown indistries, cable television. Like so many others, Daniel Aaron came to America as a boy, fleeing Germany with his family to escape the Holocaust. A year later he was orphaned, and he found himself adrift in his adopted country...." This book has 260 pages and is illustrated.. ISBN: 0-9709688-0-9. First Printing. Cloth. Fine/Fine. 8vo - over 7¾" - 9¾" tall. Daniel Aaron, Cable Television, Comcast. more information

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New York: Quigley Publishing Company, 1961. "Distinct in technique and funtion, the home screen and theatre screen neverthe less share resources of talent and business direction, and TELEVISION ALMANAC is a companion volume of MOTION PICTURE ALMANAC, which becoame one the the Quigley Publications devoted to motion pictures 34 years ago." This book has 783 pages and is illustrated. Whole the book is EX-LIBRIS, the markings are quite minimal.. 1962 Edition . Cloth. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall. Ex-Library. Television, Radio. more information

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New York, NY, U.S.A.: McGraw-Hill Book Company, Inc., 1941. "In addition to the direct instructional approach to the subject of broadcasting, I have endeavored to add something of the case-book method through the analysis of student-written plays included in the Appendix....The plays that are included in the Appendix of this volume are not copyrighted and may be revised, in accordance with the suggestions, and presented by any local group." This book has 422 pages and is illustrated. The book has a moderate amount of pencil underlining, not effecting the readability of the text.. Second Edition {Fifth printing}. Cloth. Good/No Jacket. 8vo - over 7¾" - 9¾" tall. Radio, Television, Advertising, Marketing, Radio Playwrighting, Acting, Business. more information

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New York, New York, U.S.A.: McGraw-Hill Book Company, Inc., 1947. "This book is not intended to be a guide for any science, trade, or profession, but a source of pleasure and profit for the average man, woman, and child through the obtaining of a more intimate knowledge of one of the most vital forces of life. The purpose of this book, therefore, is to present a variety of facts, theories, experiences, and observations about color that will be interesting and useful to a large number of people." This book has 294 pages and is illustrated throughout.The book has one small spot ofn the front cover.. First Edition. Cloth. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall. Color, Advertising, Marketing,layout, Product Development. more information

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New York: John Wiley & Sons, Inc., 1963. "OR has grown rapidly in the last twenty years; in technique, in personnel, and most important, in the types of problems it investigates and the maturity it brings to their solution. Yet it stilll requires a tremendous amount of faith on the part of the executive to introduce OR into a company. It is the purpose of this book to reduce that faith." This book has 107 pages.. First Thus. Cloth. Fine/Very Good. 8vo - over 7¾" - 9¾" tall. Management, Operations, Marketing, Advertising. more information

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Los Angeles, Calif.: California Real Estate Association, 1965. "The authors of this book have conducted research on their assigned subjects and have prepared valuable information which can be put to immediate use by real estate brokers interested in reducung the overhead of their offices and increasing their profits. The material presented is equally valuable to the broker operating a single office and the broker who has a multi-office operation." This book has 128 pages and is illustrated.. Third Printing. Cloth. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. Real Estate, Real Estate Management, Marketing, Management, Advertising. more information

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Albany, NY, U.S.A.: Delmar Publishers Inc., 1988. "The third edition PRINTING TECHNOLOGY has been revised and updated to present the most current procedures and state-of-the-art materials in each phase of the printing process. The content has been reorganized to give students an understanding of the historical evolution of printing as well as knowledge about the latest equipment and processes." This book has 629 pages and is illustrated throughout.. ISBN: 0-8273-2775-7. Third Edition {Fifth Printing}. Pictorial Cover. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. PRINTING ART TYPOGRAPHY. more information

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New York, NY, U.S.A.: Thomas Y. Crowell Company, Inc, 1970. "Author Adams not only presents the mechanics of public relations as a profession but also illustrates his subject with 318 pages of superior graphical communication. This book should be required reading at least once a year, for everyone in the trade." INDEPENDENT JOURNAL, San Rafael, California. This book has 327 pages and is illustrated.. First Apollo Edition. Printed Wrapper. Very Good/No Jacket. 12mo - over 6¾" - 7¾" tall. Newspapers, Advertising, Marketing, Public Relations, Publicity. more information

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New York, New York, U.S.A.: Palgrave Macmillan, 2006. "In a world of communication bombardment, excessice choice, and incresingly rapid change, there is a large premium in effectively managing the signals that define a brand. Themauthor draws from his rich experience and from examples in multiple industries to disyll the simple principles that can make manageable the most complex marketing issues." {Toni Belloni}. This book has 230 pages.. ISBN: 1-4039-7405-5. First Edition {First Printing}. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. Philosphy of Brand Name Products, Planning of Brand Name Products, the Philosophy of Business Names. more information

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New York, NY, U.S.A.: Harper & Row, Publishers, Inc., 1985. "With this eighth edition of INTRODUCTION TO MASS COMMUNICATIONS, the authors round out a quarter-century of writing about the world of the mass media for readers here and abroad....For those who are considering careers in mass communications, this book offers detailed analyses of the communications agencies that seek their talents." This book has 599 pages and is illustrated.. ISBN: 0-06-040177-X. Eighth Edition. Illustrated Softcover. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. Free Instructor's Copy. Journalism, Newspapers, Mass Communications, Advertising, Television, Radio. more information

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New York, NY, U.S.A.: Harper & Row, Publishers, Inc., 1985. "With this Silver Anniversary edition of INTRODUCTION TO MASS COMMUN ICATIONS< the authors round out a quarter-century of writing about the world of the mass media for readers here and abroad....For those who are considering careers in mass communications, this books offers detailed analyses of the communications agencies that seek their talents." This book has 599 pages. There is pencil underlining throughput the book not effecting the readability of the text.. ISBN: 0-06-040177-X. Eighth Edition {First Printing}. Illustrated Softcover. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. Journalism, Mass Communications, Radio, Television, Newspapers, Magazines. more information

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New York, NY, U.S.A.: Harper & Row, Publishers, Inc., 1985. "With this Silver Anniversary edition of INTRODUCTION TO MASS COMMUN ICATIONS< the authors round out a quarter-century of writing about the world of the mass media for readers here and abroad....For those who are considering careers in mass communications, this books offers detailed analyses of the communications agencies that seek their talents." This book has 599 pages. There is pencil underlining throughput the book not effecting the readability of the text.. ISBN: 0-06-040177-X. Eighth Edition {First Printing}. Illustrated Softcover. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall. Journalism, Mass Communications, Radio, Television, Newspapers, Magazines. more information

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New York, NY, U.S.A.: McGraw-Hill Book Company, Inc., 1938. "Since the material was gathered for the original text nearly ten years ago, there have been very great changes in business and particularly in advertisibg media. These changes have made a new text desirable." This book has 465 pages. . First Thus. Cloth. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall. . Advertising, Marketing. more information

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Bloomington, Indiana: School of Journalism-Center for New Communications, Indiana University, 1981. "Electronic home news delivery could replace printed newspapers within a very few years if the costs pof paper, printing and delivery continue their upward climb and the cost of electronic storage, processing and delivery maintains its rapid descent." This book has 82 pages and is illustrated.. Not Given. Illustrated Softcover. Poor/No Jacket. 4to - over 9¾" - 12" tall. Journalism, Mass Communications, Newspapers, Cable Television, Television, Satellite Communications. more information

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New York, New York, U.S.A.: John Wiley & Sons Inc, 1984. "PROMOTION: A GUIDE TO EFFECTIVE PROMOTIONAL PLANNING, STRATEGIES. AND EXECUTIONS provides the concepts, ideas and tools for the new age of corporate promotions. As corporate promotional budgets outrun advertising expenditures, managers are adapting to a new reality in the marketplace-one that calls for the centralized management of corporate promotions...." This book has 281 pages and is illustrated.. ISBN: 0-471-08060-8. First Printing. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. MARKETING MANAGEMENT BUSINESS ECONOMICS. more information

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Boston, MA, U.S.A.: Auburn House Publishing Company, 1981. "THE ADVERTISING CONTROVERSY is an essential source for a discussion of the two key but different propositions about how advertising works. The authors summarize both marketing and economics literature to provide managers and researchers with a full perspective on the work that has been done and the additional research needed." The book has 226 pages.. ISBN: 0-86569-057-X. First Thus. Cloth. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. ADVERTISING BUSINESS ECONOMICS PROMOTION. more information

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Homewood, Illinois, U.S.A.: Dow Jones-Irwin, Inc., 1988. "In AT AMERICA"S SERVICE, Karl Albrecht focuses on the issues and problems in the implementation of the essential service management model he introducted with coauthor Ron Zemke in the best-seller SERVICE AMERICA! He shows you why putting those who serve the customers at the top of the figurative pyramid-making their capabilities, needs, and problems the central focis of management-results in employee enthusiam, motivation, commitment, and a superior service product." This book has 241 pages.. ISBN: 1-55623-095-8. First Printing. Cloth. Fine/Fine. 8vo - over 7¾" - 9¾" tall. MANAGEMENT BUSINESS ECONOMICS. more information

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Paramus, NJ, U.S.A.: Prentice-Hall, Inc., 1997. "Now there's a comprehensive, instant-answer guide to avoiding over 100 of the most common mistakes made by managers that no business course ever told you about-until now. This valuable career-enhancing guide details where the pitfalls lie, so you can avoid them more easily, as well as how to recover from a mistake quickly and prevent it from happening again." This book has 324 pages.. ISBN: 0-13-234170-0. Fifth Printing. Trade Paperback. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall. MANAGEMENT BUSINESS ADMINISTRATION ECONOMICS. more information

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Minneapolis, Minnesota: Cowles Media Company, 1998. "This book is a history of Cowles Media Company, and its predecessor, The Minneapolis Star and Tribune Company. It is not a history of The Minneapolis Star and Tribune newspaper and its predecessors, nor is it a history of the John Cowles family. It necessarily includes some of both, but readers expecting extensive coverage of either the papers or the family may be disappointed. The objective of the book is to bring together in one place relevant information about the company, some of which may otherwise be lost in the future." This book has 258 pages and is illustrated throughout.. ISBN: 0-86573-862-9. Not Given. Cloth. Fine/Fine. 4to - over 9¾" - 12" tall. MASS MEDIA UNITED STATES HISTORY. more information

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Minneapolis, Minnesota: Cowles Media Company, 1998. "This book is a history of Cowles Media Company, and its predecessor, The Minneapolis Star and Tribune Company. It is not a history of The Minneapolis Star and Tribune newspaper and its predecessors, nor is it a history of the John Cowles family. It necessarily includes some of both, but readers expecting extensive coverage of either the papers or the family may be disappointed. The objective of the book is to bring together in one place relevant information about the company, some of which may otherwise be lost in the future." This book has 258 pages and is illustrated throughout.. ISBN: 0-86573-863-7. Not Given. Soft Cover. Very Good. 4to - over 9¾" - 12" tall. MASS MEDIA UNITED STATES HISTORY. more information

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Minneapolis, Minnesota: Cowles Media Company, 1998. "This book is a history of Cowles Media Company, and its predecessor, The Minneapolis Star and Tribune Company. It is not a history of The Minneapolis Star and Tribune newspaper and its predecessors, nor is it a history of the John Cowles family. It necessarily includes some of both, but readers expecting extensive coverage of either the papers or the family may be disappointed. The objective of the book is to bring together in one place relevant information about the company, some of which may otherwise be lost in the future." This book has 258 pages and is illustrated throughout.. ISBN: 0-86573-863-7. Not Given. Soft Cover. Fine. 4to - over 9¾" - 12" tall. MASS MEDIA UNITED STATES HISTORY. more information

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Minneapolis, Minnesota: Cowles Media Company, 1998. "This book is a history of Cowles Media Company, and its predecessor, The Minneapolis Star and Tribune Company. It is not a history of The Minneapolis Star and Tribune newspaper and its predecessors, nor is it a history of the John Cowles family. It necessarily includes some of both, but readers expecting extensive coverage of either the papers or the family may be disappointed. The objective of the book is to bring together in one place relevant information about the company, some of which may otherwise be lost in the future." This book has 258 pages and is illustrated throughout.. ISBN: 0-86573-863-7. Not Given. Soft Cover. Fine. 4to - over 9¾" - 12" tall. MASS MEDIA UNITED STATES HISTORY. more information

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New York, New York, U.S.A.: Watson-Guptill Publications, 1990. "Now in book form and updated for the 1990s, the DESIGNER'S GUIDE TO PRINT PRODUCTION is a complete reference to all aspects of planning, designing, producing, and buying artwork and print. Organized into five parts, this book provides incomparably thorough coverage of preparing copy for typesetting; preparing art and photographs for reproduction; color reproduction; printing and paperl and the latest technological advances in the industry." This book has 159 pages and is profusely illustrated.. ISBN: 0-8230-1314-6. First Printing. Hard Cover. Fine/Fine. 4to - over 9¾" - 12" tall. PRINTING PRACTICAL ART GRAPHIC ARTS. more information

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Cincinnati, OH, U.S.A.: F & W Publications, Incorporated, 2002. "MEGACREATIVITY holds the key to thinking like a genius-someone who can create dozens of solutions to any proplem in only minutes. Andy Aleinikov's practical advice and concrete strategies will accelerate your everyday thinking. He provides dozens of quizzes and exercises that will help you think more clearly, practically, and productively." This book has 228 pages and is illustrated.. ISBN: 1-58297-218-4. First Printing. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. CREATIVE ABILITY THINKING PSYCHOLOGY SELF HELP CREATIVITY. more information

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Evanston, Illinois: Northwestern University Press, 1972. "The horizontal analysis, Part I, will focus on early CATV time; it will be essentially a detailed account of one representative system, in Astoria, Oregon. This system was chosen because it solidly documents many of the later issues and policies of the industry. The vertical analysis will proceed through time and trace systematically the history of regulatory concern with CATV." This book has 209 pages.. ISBN: 0-8101--366-4. Not Given. Cloth. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. Television, Cable Television, Community Antenna Television, CATV. more information

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New York, New York, U.S.A.: The Film Daily, 1957. "After 39 years, there is no question as to what kind of volume THE FILM DAILY YEAR BOOK OF MOTION PICTURES really is. Since the first edition appeared in 1918, the YEAR BOOK has been the American motion picture industry's most comprehensive reference work." This book has 1280 pages and is illustrated throughout. Hinges are sound with no cracking or separation.. 39th Annual Edition {1957}. Hard Cover. Good/No Jacket. 8vo - over 7¾" - 9¾" tall. Film, Cinema, Motion Pictures, Hollywood. more information

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New York, New York, U.S.A.: The Film Daily, 1950. "This, the 32nd edition of The Film Daily Year Book of Motion Pictures, makes its appearance as the great American film industry it serves is resolutely engaged in charting new courses to meet the requirements of economic changes both without and within." This book has 1216 pages and is illustrated throughout. Hinges are sound with no cracking or separation.. 32nd Annual Edition {1950}. Hard Cover. Good/No Jacket. 8vo - over 7¾" - 9¾" tall. Film. Cinema, Motion Pictires, Hollywood. more information

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New York, New York, U.S.A.: John Wiley & Sons, Inc., 1999. "COLLABORATIVE R&D offers the methods and metrics for developing collaborative technology programs and partnerships, both within the industry and between major competitors. R&D experts Allen and Jarman provide a complete map for collaboration, taken from their collective years of experience in creating, promoting, and managing many collaborative R&D initiatives over the past decade. They include the guidelines for determining what technology development areas are appropriate for collaboration, and what ingredients need to be in place for it to be successful." This book has 336 pages and is illustrated. The text contains NO internal markings whatsoever.. ISBN: 0-471-31994-5. First Printing. Cloth. Fine/Fine. 8vo - over 7¾" - 9¾" Tall. Research and Development, Manufacturers, Manufacturing, New Product Development. more information

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New York, New York, U.S.A.: John Wiley & Sons Inc, 1990. "During his 25-year career as a recruiter, personnel manager, and lawyer, Jeff Allen has determined what job-hunting techniques really work and which ones don't. In this book, he gives you 100 essential tips to GET THE INTERVIEW-from reading between the lines of a 'help wanter' ad, through arranging interviews when you're unemployed, to obtaining a super-reference signed by your current employer...." This book has 145 pages.. ISBN: 0-471-52546-4. First Printing. Trade Paperback. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. JOB HUNTING BUSINESS ECONOMICS. more information

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New York, New York, U.S.A.: Pitman Publishing Corporation, 1962. "Information in this textbook has been compiled to serve three purposes: {1} To acquaint the writer with the opportunities offered in grass-roots radio and television; {2} Tp explain the mechanics and techniques of writing radio and TV commercial copy, while keeping in mind the facilities and requirements of stations in the average market; {3} To provide the beginner with the means for practical application of information about copy writing, and thus lessen the need for on-the-job training." This book has 261 pages and is illustrated throughout.. First Printing. Cloth. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall. Television, Radio, Writing, Copywriting, Advertising. more information

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Newton Abbot, Devon, United Kingdom: David & Charles {Holdings} Limited, 1985. "PORTRAIT PHOTOGRAPHY IN PRACTICE is an updated and expanded version of Mary Allen's highly individual and successful book originally entitled PORTRAIT PHOGRAPHY : HOW AND WHY. Now redesigned and re-illustrated in the style of the PHOTOGRAPHY IN PRACTICE series, it provides a more direct demonstration of techniques than was possible in the earlier book." This book has 152 pages and is profusely illustrated.. ISBN: 0-7153-8410-4. First Thus. Hard Cover. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. PORTRAIT PHOTOGRAPHY PORTRAITS. more information

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Chapel Hill, NC: The University of North Carolina Press, 1987. "CHANNELS OF DISCOURSE fills a significant gap in the critical ;iterature on American television. The eight distinguished scholars whose original essays make up the collection consider commercial television in relation to the major strands of contemporary literary, cultural, and cinematic criticism: semiotics, narrative theory, reception theory, genre theory, ideological analysis, psychoanalysis, feminist criticism, and British cultural studies." This book has 312 pages. The text contains NO internal markings whatsoever.. ISBN: 0-8078-4176-5. Fourth Paperback Printing. Pictorial Softcover. Fine. 8vo - over 7¾" - 9¾" Tall. CRITICISM UNITED STATES TELEVISION LITERARY. more information

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Hoboken, New Jersey: John Wiley & Sons Inc, 2004. "Would you like multiple streams of lifetime income flowing into your life? If you answered 'YES!', then you will profit from Robert G. Allen's MULTIPLE STREAMS OF INCOME, Second Edition. In these pages, the bestselling author of the #1 megahits NOTHING DOWN and CREATING WEALTH shows you how to create multiple streams of lifetime cash flow." This book has 353 pages.. ISBN: 0-471-65578-3. Second Edition {First Printing}. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. MONEY INCOME FINANCE PERSONAL BUSINESS. more information

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New York, New York, U.S.A.: John Wiley & Sons, Incorporated, 2000. "Bestselling financial author and mentor Robert Allen has researched hundreds of income-producing opportunities and narrowed them down to 10 surefire moneymakers for the new millenium. Now, with his no-nonsense money book MULTIPLE STREAMS OF INCOME, Allen reports the overwhelming evidence of his findings." This book has 336 pages and is illustrated.. ISBN: 0-471-38180-2. First Printing. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. MONEY INCOME FINANCE PERSONAL BUSINESS ECONOMICS MONETARY POLICY GENERAL. more information

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Minneapolis, MN, U.S.A.: Minneapolis Star & Tribune Company, 1981. "This book was planned as a manual for the people whp design and lay out the pages of the Minneapolis Tribune....The Tribune was redesigned in 1971, a pioneer among the many newspapers that have taken on a new and modern look over the last dozen years." This book has 196 pages and is profusely illustrated.. ISBN: 0-932272-04-5. First Edition{First printing}. Spiral Bound Softcover. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. NEWSPAPER LAYOUT TYPOGRAPHY ART. more information

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Minneapolis, MN, U.S.A.: Minneapolis Star & Tribune Company, 1981. "This book was planned as a manual for the people whp design and lay out the pages of the Minneapolis Tribune....The Tribune was redesigned in 1971, a pioneer among the many newspapers that have taken on a new and modern look over the last dozen years." This book has 196 pages and is profusely illustrated.. ISBN: 0-932272-04-5. Not Given. Spiral Bound Softcover. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall. NEWSPAPER LAYOUT TYPOGRAPHY ART. more information

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New York, New York, U.S.A.: Hearst Communications, Inc., 1999. "If you though it was impossible to make money doing what you love, think again. Hundreds of thousands of women do succeed, and you can too. More than any other publication in America, Victoria magazine has celebrated women who have turned their dreams into profitable businesses. In this inspiring new book, their stories come alive to encourage you to achieve your own bisiness of bliss...." This book has 221 pages and is profusely illustrated.. ISBN: 0-688-16084-0. First Edition {First Printing}. Illustrated Hardcover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. BUSINESSWOMEN SOCIAL SCIENCE WOMEN STUDIES. more information

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Boston, MA, U.S.A.: Bedford/Saint Martin's, 2000. "The morew than 500 alphabetically arranged entries in the HANDBOOK provide practical guidance on the technical writing process, abundant real-world examples of technical writing-including models of effective reports, proposals, visuals, and correspondence-and thorough coverage of grammar and usage." This book has 745 pages.. ISBN: 0-312-19804-3. Sixth Edition. Spiral Bound Softcover. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall. TECHNICAL WRITING TECHNOLOGY. more information

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Toronto, ON, Canada: Macmillan Canada, 1995. "Drawing upon this pivotal moment in his career, John Amatt created One Step Beyond, a worldwide organization that grew out of his desire to apply the lessons learned on Everest....STRAIGHT TO THE TOP AND BEYOND is a tale of John's trek to remote regions of the world; it is also an invitation to businessmen and women to stretch their potential, and reach their own summit of success." This book has 175 pages and is illustrated throughout.. ISBN: 0-7715-7328-6. First Printing. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. SELF HELP TECHNIQUES GENERAL. more information

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Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1981. "The methodology employed in the preparation of the first edition has been followed, namely the procedure of describing the highlights of each relavent pronouncement to the topic under discussion, followed by a demonstration from corporate financial statements, footnotes, and other supporting documents of the pronouncement's acceptance in practice." This book has 438 pages and is illustrated.. ISBN: 0-13-001461-3. Second Edition {Third Printing}. Hard Cover. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall. ACCOUNTING BUSINESS ECONOMICS GENERAL. more information

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Cambridge, Massachusetts: Management Center of Cambridge, 1967. "This book explodes the popular difinition of 'communication' as the process by which we get our ideas across to others. Communication is a two-way process: listening is often much more important that talking.....Written in a clear, direct style, FACE-TO-FACE COMMUNICATION is more that a basic text." This book has 199 pages.. Not Given. Cloth. Very Good/Good. 8vo - over 7¾" - 9¾" tall. Business, Management, Employees, Supervision, Human Resources. more information

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Boston, MA, U.S.A.: Allyn and Bacon, Inc., 1971. "{1} The persuasion process is treated broadly both in terms of the factors contributing to the process and the channels and situations employed. {2} The book is frankly eclectic in approach. {3} Emphasis is placed upon the results of controlled scientific studies, both descriptive and experimental. {4} The emphasis of this text is upon persuasion as a total, integrated process. {5} An effort is made to communicate the relavence of persuasion to all of our lives and to the groups and societies in which we participate." This book has 386 pages.. First Edition. Illustrated Hardcover. Good/No Jacket. 8vo - over 7¾" - 9¾" tall. Public Opinion, Propaganda, Psychological Warfare, Persuasion. more information

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San Francisco, California: Jossey-Bass Inc., Publishers, 2004. "From illegal hiring practices to ethno-centric coverage to political cheerleading, NEWS FLASH exposes how American broadcast conglomerates' pursuit of the all-might dollar has corrupted a once proad tradition of American broadcast journalism and created an entertainment-driven 'news' industry that's losing credibility and viewers by the day." This book has 248 pages. The book is an UNCORRECTED ADVANCE PROOF copy.. ISBN: 0-7879-7285-1. Uncorrected Advance Proof. Soft Cover. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. ART GENERAL. more information

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Salem, OR: Silver Falls Press, 2003. "Now, Judith Anderson brings her experience in cinsulting with Fortune 500 companies and an uncanny insight into behavior in the corporate enviornment, and shows how to transform the workplace frustrations into Corporate Nirvana. She deals with some of the most prevalent behaviors and attitudes, from patriarchal CEOs who say they want honest feedback and then punish those who tell the truth,...." This book has 284 pages and is illustrated. The book is a SIGNED PRESENTATION copy from the author.. ISBN: 0-9724041-0-4. Signed by Author. Not Given. Cloth. Fine/Fine. 8vo - over 7¾" - 9¾" tall. BUSINESS SELF HELP TECHNIQUES ECONOMICS GENERAL. more information

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Columbus, Ohio: Charles E. Merrill Publishing Co., 1979. "By presenting advertising management as a decision making process focusing upon a series of interrelated steps we have blended academic theory with the reality of advertising as it is practiced in the business world today," This book has 533 pages and is illustrated throughout. The book has its errata slip laid in.. ISBN: 0-675-08302-8. First Edition {First Printing}. Illustrated Hardcover. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. ADVERTISING BUSINESS ECONOMICS PROMOTION. more information

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