Printing and Graphic Arts

New York, New York, U.S.A.: Watson-Guptill Publications, 1942. "This TWENTY-FIRST ANNUAL OF ADVERTISING ART is more important to the Art Directors Club than any of the twenty others that have preceeded it. It contains all the subjects in the Twenty0first Annual exhibition hung for the first time in this nation's foremost Art Museum-The Metropolitan Museum of Art of New York." This book has 176 pages and is profusely illustrated. The covers and end flaps of the dust jacket have been taped together, not effect the text.. Twenty-First Edition. Cloth. Very Good/Fair. 4to - over 9¾" - 12" tall. Advertising, Layout, Copywriting, Newspapers, Magazines, Printing, Photography, Graphic Arts. more information

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New York, New York, U.S.A.: McGraw-Hill Book Company, Inc., 1947. "This book is not intended to be a guide for any science, trade, or profession, but a source of pleasure and profit for the average man, woman, and child through the obtaining of a more intimate knowledge of one of the most vital forces of life. The purpose of this book, therefore, is to present a variety of facts, theories, experiences, and observations about color that will be interesting and useful to a large number of people." This book has 294 pages and is illustrated throughout.The book has one small spot ofn the front cover.. First Edition. Cloth. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall. Color, Advertising, Marketing,layout, Product Development. more information

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New York, New York, U.S.A.: Clarkson N. Potter, Inc./Publisher, 1969. "These are the men whom Jane Abdy appraises. She examines their diverse styles and their equally diverse inspirations. She shows, by reference to contemporary sources, how the poster was appreciated by writers, painters, and the public alike, and goes on to discuss the activities of the poster enthusiasts today whose colelctions are the principal source for her study. This, in fact, is a book for the collector as much as for the art enthusiast, not only for telling the story, but also for describing the rise in market value of these classics of poster art since they were designed." This book has 176 pages and is profusely illustrated.. First Thus. Hard Cover. Very Good/Fine. 8vo - over 7¾" - 9¾" Tall. French Posters, Cheret, Cappiello. more information

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Albany, NY, U.S.A.: Delmar Publishers Inc., 1988. "The third edition PRINTING TECHNOLOGY has been revised and updated to present the most current procedures and state-of-the-art materials in each phase of the printing process. The content has been reorganized to give students an understanding of the historical evolution of printing as well as knowledge about the latest equipment and processes." This book has 629 pages and is illustrated throughout.. ISBN: 0-8273-2775-7. Third Edition {Fifth Printing}. Pictorial Cover. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. PRINTING ART TYPOGRAPHY. more information

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New York, New York, U.S.A.: Henry Holt & Company, Inc., 1990. "Here is the history of the 'wascally wabbit's' life: from the pre-Bugs bunnies who appeared in Warners' cartoon in the late 1930s through the classic Bugs of the 1940s and the ultimate refinements of his character in the 1950s and 1960s. A rabbit for all seasons and all guises, he has appeared as a debonair rake, a clam, suave peacemaker, a feisty, anarchistic manipulator-complete master of the universe....And to close the saga, a complete filmography, listing every cartoon, with credits and brief plot synopses, will remind every reader of his or her own favorite Bugs Bunny cartoon." This book has 192 pages and is profusely illustrated.. ISBN: 0-8050-1190-0. First Edition {First Printing}. Hard Cover. Fine/Very Good. 4to - over 9¾" - 12" tall. HUMOR FORM CARTOONS COMICS BUGS. more information

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New York, New York, U.S.A.: Abbeville Press, Inc., 1984. "Though few in number, and producing a limited body of works, they have absorbed today's popular impulsesand, in union with a highly developed graphic sensibility, are creating vital new poster art. It is that ability to understand a specific time and to interpret it in visual terms that produces powerful art. The designers, past and present, whose posters are gathered here have that essential quality plus the vision that characterizes the vanguard of every era." This book has 215 pages and is profusely illustrated.. ISBN: 0-89659-434-3. Not Given. Pictorial Softcover. Fine. 4to - over 9¾" - 12" tall. POSTERS ANTIQUES COLLECTIBLES. more information

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New York, NY, U.S.A.: Harper & Row, Publishers, Inc., 1985. "With this eighth edition of INTRODUCTION TO MASS COMMUNICATIONS, the authors round out a quarter-century of writing about the world of the mass media for readers here and abroad....For those who are considering careers in mass communications, this book offers detailed analyses of the communications agencies that seek their talents." This book has 599 pages and is illustrated.. ISBN: 0-06-040177-X. Eighth Edition. Illustrated Softcover. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. Free Instructor's Copy. Journalism, Newspapers, Mass Communications, Advertising, Television, Radio. more information

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Reading, MA, U.S.A.: Addison-Wesley Educational Publishers, Incorporated, 1986. "The title of this book suggests the movement of forces that endlessly alter mass communications-some stirring ripples on the surface, others deeper and more profound...In this volume of readings and commentary, the authors seek to assist readers in identifying the currents, in understanding how they are formed, and, as nuch as possible, in seeing where they are flowing." This book has 457 pages and is illustrated.. ISBN: 0-06-040178-8. First Edition {First Printing}. Pictorial Softcover. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. MASS MEDIA SOCIAL ASPECTS PERFORMING ARTS. more information

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Bloomington, Indiana: School of Journalism-Center for New Communications, Indiana University, 1981. "Electronic home news delivery could replace printed newspapers within a very few years if the costs pof paper, printing and delivery continue their upward climb and the cost of electronic storage, processing and delivery maintains its rapid descent." This book has 82 pages and is illustrated.. Not Given. Illustrated Softcover. Poor/No Jacket. 4to - over 9¾" - 12" tall. Journalism, Mass Communications, Newspapers, Cable Television, Television, Satellite Communications. more information

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New York, New York, U.S.A.: Rizzoli International Publications, Incorporated, 1992. "WORLD DESIGN casts a critical eye over contemporary design trends and philosophies in the context of national cultures and international business. Included are reports from the design fronts of Europe, the Middle East, Asia, and North America." This book has 202 pages and is profusely illustrated.. ISBN: 0-8478-1461-0. Not Given. Cloth. Fine/Fine. 4to - over 9¾" - 12" tall. DESIGN HISTORY ART. more information

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New York, New York, U.S.A.: Watson-Guptill Publications, 1990. "Now in book form and updated for the 1990s, the DESIGNER'S GUIDE TO PRINT PRODUCTION is a complete reference to all aspects of planning, designing, producing, and buying artwork and print. Organized into five parts, this book provides incomparably thorough coverage of preparing copy for typesetting; preparing art and photographs for reproduction; color reproduction; printing and paperl and the latest technological advances in the industry." This book has 159 pages and is profusely illustrated.. ISBN: 0-8230-1314-6. First Printing. Hard Cover. Fine/Fine. 4to - over 9¾" - 12" tall. PRINTING PRACTICAL ART GRAPHIC ARTS. more information

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Minneapolis, MN, U.S.A.: Minneapolis Star & Tribune Company, 1981. "This book was planned as a manual for the people whp design and lay out the pages of the Minneapolis Tribune....The Tribune was redesigned in 1971, a pioneer among the many newspapers that have taken on a new and modern look over the last dozen years." This book has 196 pages and is profusely illustrated.. ISBN: 0-932272-04-5. First Edition{First printing}. Spiral Bound Softcover. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. NEWSPAPER LAYOUT TYPOGRAPHY ART. more information

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Minneapolis, MN, U.S.A.: Minneapolis Star & Tribune Company, 1981. "This book was planned as a manual for the people whp design and lay out the pages of the Minneapolis Tribune....The Tribune was redesigned in 1971, a pioneer among the many newspapers that have taken on a new and modern look over the last dozen years." This book has 196 pages and is profusely illustrated.. ISBN: 0-932272-04-5. Not Given. Spiral Bound Softcover. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall. NEWSPAPER LAYOUT TYPOGRAPHY ART. more information

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Columbus, Ohio: Charles E. Merrill Publishing Co., 1979. "By presenting advertising management as a decision making process focusing upon a series of interrelated steps we have blended academic theory with the reality of advertising as it is practiced in the business world today," This book has 533 pages and is illustrated throughout. The book has its errata slip laid in.. ISBN: 0-675-08302-8. First Edition {First Printing}. Illustrated Hardcover. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. ADVERTISING BUSINESS ECONOMICS PROMOTION. more information

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New York, NY, U.S.A.: Van Nostrand Reinhold Company, Publishers, 1983. "This is the first book to attempt a synthesis of the electronic epoch in both words and oictures. It recreates the discoveries, hopes, and visions and the thousand and one mishaps which characterize this exciting intellectual adventure." This book has 256 pages and is profusely illustrated.. ISBN: 0-442-28254-0. Not Given. Cloth. Fine/Very Good. Folio - over 12" - 15" tall. Radio, Television, Electronics, Radar, Computers. more information

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New York, New York, U.S.A.: Watson-Guptill Publications, 1993. "This colorful and engaging book is the only annual devoted exclusively to typographic design. The result of the thirty-ninth Type Directors Club competition {TDC39}. TYPOGRAPHY 14 presents the very best in typography and design from 1992. Culled from entries from 19 countries, it features the work of 186 winners out of 2700 submissions. It thus represents a guide to both the highest standards and the most inventive approaches of today's leading designers worldwide." This book has 231 pages and is profusely illustrated.. ISBN: 0-8230-5548-5. First Printing. Cloth. Fine/Fine. 4to - over 9¾" - 12" tall. LAYOUT PRINTING ART TYPOGRAPHY. more information

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New York, NY, U.S.A.: Harper & Row, Publishers, Inc., 1972. "It {INK ON PAPER 2} covers hundreds of important topics, from the development of printing itself to the fine points of typesetting, copyfitting, proofreading, and layout. The book is a virtual bible of facts, tips, formulas, and rules of thumb on inks, papers, binding and other aspects and materials of modern production." This book has 374 pages and is illustrated throughout.. ISBN: 0-06-010131-8. Not Given. Cloth. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. PRINTING PRACTICAL ART GRAPHIC ARTS. more information

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Belmont, California, U.S.A.: Wadsworth Pub Co, 2002. "GRAPHUC DESIGN BASICS introduces students to an exciting and demnanding field. Design is linked tightly to society as it both reflects and helps to shape the world around us. Designers are part of this dynamic, important prtocess. To enter this field requires discipline-specific information, hands-on practice and an understanding of time-honoded principles." This book has 239 pages and is profusely illustrated. ISBN: 0-534-27399-8. Fourth Edition {Second Printing}. Illustrated Softcover. As New. 4to - over 9¾" - 12" tall. GRAPHIC ARTS TECHNIQUE ART. more information

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Atlanta, GA, U.S.A.: Turner Publishing, Incorporated, 1994. "No other studio, not Disney, not Warner's, has created more familiar and beloved-or just plain more-cartoon characters than Hanna-Barbera, and just about all of them started life in the mind of Joe Barbera....Off trekking to Hollywood, where, with Bill Hanna, he created America's favorite cat and mouse, Tom and jerry, and transformed MGM's struggling new cartoon studio into the envy of the industry and the winner of seven Academy Awards." This book has 250 pages.. ISBN: 1-57036-042-1. First Edition {First Printing}. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. MOTION PICTURES BIOGRAPHY ANIMATORS AUTOBIOGRAPHY ENTERTAINMENT PERFORMING ARTS. more information

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Atlanta, GA, U.S.A.: Turner Publishing, Incorporated, 1994. "No other studio, not Disney, not Warner's, has created more familiar and beloved-or just plain more-cartoon characters than Hanna-Barbera, and just about all of them started life in the mind of Joe Barbera....Off trekking to Hollywood, where, with Bill Hanna, he created America's favorite cat and mouse, Tom and jerry, and transformed MGM's struggling new cartoon studio into the envy of the industry and the winner of seven Academy Awards." This book has 250 pages.. ISBN: 1-57036-042-1. First Edition. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. MOTION PICTURES BIOGRAPHY ANIMATORS AUTOBIOGRAPHY ENTERTAINMENT PERFORMING ARTS. more information

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New York, NY, U.S.A.: Rinehart & Company, Inc., Publishers, 1956. A history of mass communication in The United States of America. Barnouw writes about radio, television, film and the press. This book has 280 pages.. First Thus. Cloth. Good/No Jacket. 8vo - over 7¾" - 9¾" tall. Mass Communication, Mass Media, Newspapers, Radio, Television, Magazines, Erik Barnouw, Film, Cinema, Motion Pictures. more information

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New York, NY, U.S.A.: McGraw-Hill Book Company, Inc., 1970. "Whatever you need to know about the management of advertising will be answered in this massive, completely authoritative Handbook....Best of all, you can turn to the Handbook with the assurance that it is the most reliable and comprehensive work of its kind ever to be set in print." This book has 1090 pages and is illustrated throughout.. First Edition. Cloth. Fine/Very Good. 8vo - over 7¾" - 9¾" tall. Roger Barton, Advertising, Marketing, Management, Business. more information

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New York, New York, U.S.A.: Graphic Artists Guild, Inc., 2001. "GRAPHIC ARTISTS GUILD HANDBOOK: PRICING & ETHICAL GUIDELINES, 10TH EDITION is the industry bible, containing information all graphic artists and their clients need to buy and sell work in a totally professional manner. This edition has been thoroughly revised abd updated to provide all the tools you need to compete in an industry moving at lighting speed." This book has 451 pages.. ISBN: 0-932102-11-5. Tenth Edition {First Printing}. Illustrated Softcover. Fine. 4to - over 9¾" - 12" Tall. GRAPHIC ARTS VOCATIONAL GUIDANCE JUVENILE. more information

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Cincinnati, Ohio, U.S.A.: North Light Books, 1999. "GETTING IT PRINTED is a classic-an extraordinarily clear and comprehensive guide that has helped more people understand printing than any other publication. Mark Beach set the standard over a decade ago. Now Beach and Kenly take the book to a higher and more current level." {Frank Romano}. This book has 201 pages and is profusely illustrated.. ISBN: 0-89134-858-1. Third Edition {Sixth Printing}. Pictorial Softcover. Fine. 4to - over 9¾" - 12" tall. COLOR PRINTING ART PRINTMAKING TYPOGRAPHY. more information

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Philadelphia, PA: North American Publishing Company, 1967. "The original concept for the book you hold in your hands was to catagorize and describe all known applications of photography in the graphic arts world. This task would be like an attempt to describe all things that make up the Universe." This book has 255 pages and is illustrated throughout.. First Edition. Cloth. Fine/No Jacket. 4to - over 9¾" - 12" tall. Printing, Graphic Arts, Layout, Advertising, Photography. more information

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Long Beach, CA: Anthem Magazine, 2004. This book has 152 pages and is profusely illustrated.. Issue 15 . Pictorial Softcover{Magazine}. Fine. 4to - over 9¾" - 12" tall. Anthem Magazine, Dustin A. Beatty. more information

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New York, NY, U.S.A.: Rizzoli International Publications, Incorporated, 1990. "NEW ITALIAN DESIGN introduces the latest generation of product, interior, and graphic designers who will shape the look of the 1990's. Over fifty talents, some of whom are just being discovered, are profiled in this guide book to the trends coming not only from the established design capital of Milan, but from 'new' centers of design in Florence and Naples as well." This book has 203 pages and is profusely illustrated.. ISBN: 0-8478-1258-8. Not Given. Cloth. Fine/Fine. 4to - over 9¾" - 12" tall. DESIGN ITALY ART GENERAL. more information

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Saint Paul, Minnesota: Smyth Companies, 2002. "Smyths' heritage dates back to 1877, making it one of the oldest printing companies in Minnesota and the United States....We would like to thank everyone who helped to make the 125TH SMYTH COMPANIES ANNIVERSARY COOKBOOK special: those who shared their favorite recipes; the people who helped proofread and organize the recipes; the departments who helped create and problem solve with us; the Anniversary committee for endorsing it; and you, for purchasing it." This book has 276 pages. The book is a SIGNED copy from the editor, Linda Berglund as well as numerous Smytrh Company employees.. Signed by Editor. Not Given. Spiral Bound Hardcover. Fine. 8vo - over 7¾" - 9¾" tall. Smyth Companies, Printing, the Graphic Arts, Package Labels, Minneapolis, Saint Paul, Minnesota, Cooking, Cookbooks, Eating, Recipes, Food, Food Preparation. more information

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Saint Paul, Minnesota: Smyth Companies, 2002. "Smyths' heritage dates back to 1877, making it one of the oldest printing companies in Minnesota and the United States....We would like to thank everyone who helped to make the 125TH SMYTH COMPANIES ANNIVERSARY COOKBOOK special: those who shared their favorite recipes; the people who helped proofread and organize the recipes; the departments who helped create and problem solve with us; the Anniversary committee for endorsing it; and you, for purchasing it." This book has 276 pages. . Not Given. Spiral Bound Hardcover. Fine. 8vo - over 7¾" - 9¾" Tall. Smyth Companies, Printing, the Graphic Arts, Package Labels, Minneapolis, Saint Paul, Minnesota, Cooking, Cookbooks, Eating, Recipes, Food, Food Preparation. more information

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New York, New York, U.S.A.: Dover Publications, Inc., 1988. "Here is an appealing collection of ready-to-use floral borders that's sure to please busy graphic artists everywhere. Prepared by illustrator Stefen Bernath, this time-saving colume of 40 full- and half-page copyright-free designs includes lovely flowering branches in the Art Deco style, festive borders of tiny blossoms, scattered clusters of autumn leaves, an attractive Pennsylvania Dutch-type floral border, and many more." This book has 32 pages and is profusely illustrated.. ISBN: 0-486-25562-X. Not Given. Pictorial Softcover. Good/No Jacket. 4to - over 9¾" - 12" tall. FLOWERS ART CLIP. more information

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London, United Kingdom: He Sesgn Council, 1988. " This book profiles eleven Euorpean enterprses which apply a common design-based approach to their businesses. The success of these design-based enterprises depends on the idea that everything an industrial firm is-its products, graphic communication, buildings nd enviornment, and ultimately the organisation of the enterprise itself-should express the same idea: Quality and identity through design." This book has 11 paginated chapters.. ISBN: 87-87385-44-4. First Thus. Cloth. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall. Design, Business, Product Development. more information

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Belmont, CA, U.S.A.: Wadsworth Publishing Company, 1988. "It has taken three years to compile and write....I hope that MEDIA/IMPACT gives students the information they need as consumers of the products the media business delivers and, perhaps, as future members of the media industries." This book has 411 pages and is illustrated throughout.. ISBN: 0-534-08946-1. First Edition {First Printing}. Illustrated Softcover. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. MASS MEDIA PERFORMING ARTS. more information

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Rockport, MA/New York, NY: Rockport Publishers Inc./Allworth Press, 1993. "A new breed of graphic designer is emerging in America. Usually thought of as an urbane profession, in the past decade talented design firms have cropped up in the heartland of America, in the Great Plains region across the border in Canada. Twenty-eight firms and individuals, representing an extraordinary and comprehensive cross section of America's top young independent design talent, display their portfolios in GRAPHIC DESIGN: AMERICA." This book has 248 pages and is profusely illustrated.. ISBN: 1-56496-030-7. Not Given. Cloth. Fine/Fine. Folio - over 12" - 15" tall. ART DRAWING PAINTING GRAPHIC ARTS. more information

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New York, New York, U.S.A.: Allworth Press, 1997. "LOOKING CLOSER 2 addresses the issues that have sparked discourse and discord over the past two years. And like the first, the second volume serves as an ad hoc textbook of graphic criticism. In the absence of a critical graphic design vocabulary, various models {based on -isms, -ologies, and -otics} have been adapted from academia and journalism, running the gamut from scholarly exegesis to investigative profile." This book has 272 pages. The top portion of the book has a small amount of damp-staining. This damp-staining appears to be visible only from the fore edges of the book.. ISBN: 1-880559-56-0. Not Given. Trade Paperback. Very Good/No Jacket. 4to - over 9¾" - 12" tall. GRAPHIC ARTS ART. more information

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Indianapolis, Indiana: The Bobbs-Merrill Company Publishers, 1947. "THIS FASCINATING ADVERTISING BUSINESS takes the reader behind the scenes in a great advertising agency-reveals the complex, absorbing mechanism that creates full-color ads and posters, singing jingles and car cards, window streamers and direct-mail selling-explains why, how and where billions of dollars are spent annually-introduces many of the stimulating, picturesque personalities who have made advertising the mighty firce that it is today." This book has 405 pages and is illustrated throughout.. First Edition. Cloth. Good/Fair. 8vo - over 7¾" - 9¾" tall. Advertising, Marketing, Radio, Television, Magazines, Newspapers, Photography, Copy Writing, Layout. more information

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London, England, United Kingdom: Northwood Publications Ltd, 1979. "The Third Edition of THE PRINTING INK MANUAL has been completely revised and updated in response to worldwide demand. Every chapter has been rewritten in the light of the latest technological developments by an expert on that particular aspect of printing inks. It has a new format, plus many more photographs and line-drawings; many of the latter have been drawn specially for edition." This book has 488 pages and is illustrated throughout. The text contains NO internal marks whatsoever.. ISBN: 0-7198-2528-8. Third Edition. Hard Cover. Very Good/Very Good. 4to - over 9¾" - 12" tall. Printing, Graphic Arts, Ink. more information

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Englewood Cliffs, New Jersey: Prentice Hall, Inc., 1986. "In this highly acclaimed book, the author offers a balanced coverage of print, film, electronic mass media, and now the impact of computers on mass communication. Equally valuable to future responsible consumers and future practicing professionals, the book integrates the human and hardware factors of mass communication." This book has 468 pages and is illustrated throughout.. ISBN: 0-13-559246-1. Fourth Edition {First Printing}. Pictorial Softcover. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. MASS MEDIA PERFORMING ARTS. more information

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Englewood Cliffs, New Jersey: Prentice Hall, Inc., 1963. "Here, for the first time, is a single volume that fully covers every phase of paper merchandising, wholesaling and distribution. It describes in scope and depth the latest methods of efficient paper distribution that, already tested and proved effective in actual operations, can increase profits for any paper merchant." This book has 253 pages and is illustrated. The book is a SIGNED PRESENTATION copy from the author.. Signed by Author. First Thus. Cloth. Fine/Good. 8vo - over 7¾" - 9¾" tall. Paper, Retail, Wholesale, Distribution. more information

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London, United Kingdom: Blandford Press, 1936. "PLANNED RETAIL ADVERTISING should run to many editions. I can recall no more competent, comprehensive or well-composed treatise on any aspect of advertising, and certainly the retail advertisier has never before been provided with a volume so worthy to become his business Bible." This book has 199 pages and is illustrated throughout.. First Thus. Cloth. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall. Review Copy. Advertising, Marketing, Copy Writing, Layout. more information

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New York, New York, U.S.A.: Sterling Publishing Co., Inc., 1995. "Make paper of all kinds-and then use it as the basis for your own works of art, practical projects, and beautiful gifts. Discover how to employ a wonderful assortment of techniques to decorate homemade paper, and to create fabulous stationery, unique boxes, unusual portfolios, one-of-a-kind picture frames, gift wrap, and greeting cards for any occasion, plus a whole host of other appealing projects." This book has 144 pages and is profusely illustrated.. ISBN: 0-8069-0545-X. First Paperback Edition {Second Printing. Pictorial Softcover. Fine. 4to - over 9¾" - 12" tall. PAPER WORK HANDICRAFT CRAFTS HOBBIES. more information

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New York, New York, U.S.A.: Harcourt, Brace & World, Inc., 1967. "Concentrating on the qualities of mass communication that lend themselves to marketing purposes, Dr. Bogard focuses sharply on media strategy-how much to spend, where, in what kind of message units, how often, aimed at what targets-areas where he feels the adversiser can exercise rational controls." This book has 336 pages and is illustrated.. Fourth Paperback Printing. Trade Paperback. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. Advertising, Marketing, Business, Leo Bogart. more information

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New York, New York, U.S.A.: Harcourt, Brace & World, Inc., 1967. "Concentrating on the qualities of mass communication that lend themselves to marketing purposes, Dr. Bogard focuses sharply on media strategy-how much to spend, where, in what kind of message units, how often, aimed at what targets-areas where he feels the adversiser can exercise rational controls." This book has 336 pages and is illustrated.. First Thus. Trade Paperback. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall. Advertising, Marketing, Business, Leo Bogart. more information

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New York, New York, U.S.A.: Harry N. Abrams, Inc. Publishers, 1981. "Edited by Edward Booth-Clibborn {who edits the successful EUROPEAN ILLUSTRATION series and co-editied THE LANGUAGE OF GRAPHICS, both published by Abrams} EUROPEAN PHOTOGRAPHY '81 includes some work commissioned but not published, as well as some work produced by students. Wholly European in its contents-yet completely international in its appeal-EUROPEAM PHOTOGRAPHY '81 presents for the first time in one volume many of the diverse images which have helped to shape the way we see ourselves." This book has 193 pages and is profusely illustrated.. ISBN: 0-8109-0855-7. Not Given. Illustrated Hardcover. Fine/Fine. Folio - over 12" - 15" tall. PHOTOGRAPHY YEARBOOKS REFERENCE. more information

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New York, New York, U.S.A.: McGraw-Hill Book Company, Inc., 1937. "This volume, a second revision, offers for analysis and solution a wide variety of advertising problems and cases based on the business experiences of a large number of firms. Approximately one-half of the material represents either new problems or old problems that have been brought up to date since the last edition." This book has 698 pages and is illustrated.. Third Edition {Seventh Printing}. Cloth. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall. Advertising, Marketing, Layout, Copy Writing, Newspapers, Magazines, Radio, Television. more information

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New York City, New York: Madison Square Press, 1988. "Everything about the DIRECTORY OF ILLUSTRATION is new: new size, new design, wider distribution to 16,000 art buyers, full-color printing, and an Easy Access Index which lists artsits' style by category. Over 1,000 creative solutions to a variety of graphic problems. New talent and established professionals demonstrate every style and technique in the endlessly diverse field of illustrated." This book has 332 pages and is profusely illustrated.. ISBN: 0-8230-2112-2. Volume Five. Cloth. Fine/Fine. 4to - over 9¾" - 12" tall. The Graphic Artists Guild's Directory of Illustration, Volume 5. more information

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Homewood, Illinois: Richard D, Irwin, Inc., 1988. "Our mission in the previous editions of CONTEMPORARY ADVERTISING was to present advertising as it is actually practiced. Our purpose remains the same. We believe advertising should be taught as it really is-as a business, as a marketing tool, as a creative process, and as a hybrid discipline that employs elements of the various arts and sciences-in a manner and style relavent to today's student." this book has 662 pages and is profusely illustrated.. ISBN: 0-256-06519-5. Third Edition {First Printing}. Illustrated Hardcover. Fine/No Jacket. 4to - over 9¾" - 12" tall. Free Instructor's Copy. ADVERTISING BUSINESS ECONOMICS PROMOTION. more information

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New York, NY, U.S.A.: McGraw-Hill Book Company, Inc., 1977. "Written for business professionals who are not seasoned marketing experts, it is an ideal reference for the young, ambitious person in any marketing or sales position in manufacturing, wholesaling, distribution, or a service industry." This book has 258 pages and is illustrated throughout.. ISBN: 0-07-007445-3. First Edition. Cloth. Fine/Very Good. Illus. by Howard Munce. 8vo - over 7¾" - 9¾" tall. MARKETING RESEARCH BUSINESS ECONOMICS. more information

Offered by Glued To The Tube Books (United States)

New York, NY, U.S.A.: McGraw-Hill Book Company, Inc., 1977. "Written for business professionals who are not seasoned marketing experts, it is an ideal reference for the young, ambitious person in any marketing or sales position in manufacturing, wholesaling, distribution, or a service industry." This book has 258 pages and is illustrated throughout.. ISBN: 0-07-007445-3. First Edition {Third Printing}. Cloth. Fine/Very Good. Illus. by Howard Munce. 8vo - over 7¾" - 9¾" tall. MARKETING RESEARCH BUSINESS ECONOMICS. more information

Offered by Glued To The Tube Books (United States)

New York, New York, U.S.A.: McGraw-Hill Book Company, Inc., 1926. "The purpose of this book is to educate the retailer in the principles of advertising and in their application to his problems. The author has endeavored to include such material as to help the retailer to get better results in his advertising whether he prepapres his own copy or has it prepapred by an outside man." This book has 319 pages and is illustrated. The book contains ownership stamps on the front and rear inside covers and on the title page.. First Edition {Second Printing}. Cloth. Good/No Jacket. 8vo - over 7¾" - 9¾" tall. Advertising, Marketing, Layout, Copywriting, Radio, Television, Magazines, Newspapers. more information

Offered by Glued To The Tube Books (United States)

Cincinnati, OH, U.S.A.: F & W Publications, Incorporated, 1992. "Here you'll find many examples of what makes up great type and lettering designs. Throughout the book you'll see works by both well-known and not-so-well-known designers who have created typographic solutions that cut through the clutter." This book has 154 pages and is profusely illustrated.. ISBN: 0-89134-440-3. Second Printing. Cloth. Fine/Fine. 4to - over 9¾" - 12" tall. LETTERING TYPE FOUNDING ART CALLIGRAPHY TECHNOLOGY GENERAL. more information

Offered by Glued To The Tube Books (United States)