BUSINESS & ECONOMICS / Marketing / General

Toronto: Wiley, 1998. Hardcover. Very Good/Very Good. 0471641731 some edge wear to dust jacket; Marketing Is Dead! Long Live Marketing! Marketing is dead because the old rules of identifying and satisfying customer demand no longer apply. But relationship marketing offers a new alternative, and new opportunities. Traditional marketing dealt with market segments. Relationship marketing gives managment more ''bank for the marketing buck'' by focusing on the ultimate market segment? the individual customer ? effectively and efficiently. Marketing attempted to generate as many sales transactions as possible, across all groups of customers. Relationship marketing enables your company to improve profitability customer by customer, by focusing on those who receive, and return, the best value. Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever goes far beyond the basic idea that customers' needs and desires can be addressed uniquely. It is a practical guide to helping marketers and others to integrate relationship marketing into the business and use it to create value for the company and for its customers more information

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New York: Free Press, 1991. First Edition. Hardcover. Very Good/Very Good. 0029216915 light edge wear to dust jacket, previous owner's name on fep; Global business today is played by new rules -- many of which are being written by the Japanese and their remarkably successful companies. Because the Japanese are redefining business as we know it, Western companies expecting to profit from the new global marketplace must first learn to compete and succeed against the Japanese in Japan. more information

Offered by Kayleighbug Books (United States)