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from Between the Covers- Rare Books, Inc. ABAA

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1) TV Advertising: A Handbook of Modern Practice
BELLAIRE, Arthur

TV Advertising: A Handbook of Modern Practice
New York: Harper. (1959). First. First edition. Fine in a very good plus dustwrapper with wear to the extremities. . more information

Offered by Between the Covers- Rare Books, Inc. ABAA (United States)
Price: $20.00
2) Package & Print
DAVIS, Alec

Package & Print
New York: Clarkson Potter. (1968). First. First American edition. Near fine in a near fine dustwrapper. . more information

Offered by Between the Covers- Rare Books, Inc. ABAA (United States)
Price: $25.00
3) Merchandising in Action: Volume II of the A&P Study by Progressive Grocer Magazine
DYER, Lee W

Merchandising in Action: Volume II of the A&P Study by Progressive Grocer Magazine
New York: Progressive Grocer. (1972). First. First edition. Owner name else fine in lightly rubbed, very good plus dustwrapper with foxing to the spine. . more information

Offered by Between the Covers- Rare Books, Inc. ABAA (United States)
Price: $20.00
4) Showmanship in Business
GOODE, Kenneth M. and M. Zenn Kaufman

Showmanship in Business
New York: Harper. (1936). First. Second edition. Club ownership inscription and sign-out sheet on the front endpapers ("Sales Managers Club, Rochester Chamber of Commerce") else fine in attractive, about fine dustwrapper with the ownership inscription repeated on the front panel. Jacket features drawings of parade balloons, probably the first rendering of such balloons on a jacket. Signed with a witty saying by co-author Kaufman. . more information

Offered by Between the Covers- Rare Books, Inc. ABAA (United States)
Price: $85.00
5) Madison Avenue, USA
MAYER, Martin

Madison Avenue, USA
New York: Harper and Brothers. (1958). First. First edition. Spine lettering a little dull, and bottom corners a little bumped else a near fine copy lacking the dustwrapper. Nicely Inscribed by the author to a pioneering advertising man who is mentioned in the text. . more information

Offered by Between the Covers- Rare Books, Inc. ABAA (United States)
Price: $125.00
6) Wilbur Whaffle, Sloganeer: An Autobiography
THOMPSON, T. Harry, editor

Wilbur Whaffle, Sloganeer: An Autobiography
(Philadelphia): (Chestnut Street Engraving Company). (1931). First. First edition. Illustrated by Ray Rohn. Slight foxing to the endpapers else fine in near fine dustwrapper that is a little spine-faded and has a tear on the rear panel. Nicely Inscribed by T. Harry Thompson, the presumed author. . more information

Offered by Between the Covers- Rare Books, Inc. ABAA (United States)
Price: $135.00
7) Risk-free Advertising
WADEMAN, Victor

Risk-free Advertising
New York: John Wiley. (1977). First. First edition. Fine in fine dustwrapper. . more information

Offered by Between the Covers- Rare Books, Inc. ABAA (United States)
Price: $15.00

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