Advertising

St. Petersburg: Author. 1970. Hard Cover. 0960031200 . Photographs by Lew Kellie. 303 pages, very well illustrated, diagrams, cloth, 9 by 12 inches, very good. From the foreword by the author: The first edition of Layout resulted largely from my labors as typographic designer in top-notch commercial print shops and in 'Ad Agency Alley.' A postwar product, it began appearing monthly, chapter by chapter, in Printing Magazine, beginning with the August, 1947 issues. Success of the first series led to its continuance as a monthly magazine feature - a period of more than 22 years. This embraces well over 500 pages of text and illustrations from which three more editions had sprung. This fourth edition is offered as 'best of the lot.' It is an earnest, cumulative effort to help younger typographers understand the principles involved as they develop their own techniques. In a quarter-century of writing on this subject, a lot of ground had been covered! . more information

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New York: Harry N. Abrams,. Very Good in Very Good dust jacket. 1990. Hard Cover. 0810911876 . Editor: Edith M.Pavese. Designer: Dirk Luykx. 288 pages, very well illustrated (mostly color), cloth, dj, very good. 9-1/2 by 12 inches. From the dust jacket: " "There are few things that have more impact on our lives today than advertising and Advertising In America: The First 200 Years gives us more of the history of print advertising and shows us more of its images than any other volume. Included are dozens of short histories of major American corporations and their products. ~ Among the 566 illustrations are dozens of print ads never before reproduced in book form as well as more than 50 debut ads for products still in existence today. There are 50 years of Breck girls, 50 years of Eastman Kodak film and cameras, 70 years of an ever-updated Betty Crocker, 100 years of Coca-Cola (including more color Coke ads than any other tradebook has ever reproduced), and the most extensive collection of early Ivory soap ads ever compiled, all showing the development of corporate images and marketing strategies. ADVERTISING IN AMERICA is an indispensable - and delightful - journey through our commercial history, a giant wish book for collectors of advertising ephemera, and a useful reference - on advertising, on American inventions and gadgetry, on fashion and cosmetics, on automobiles, railroads, and plane travel, and on business and marketing strategies - for professionals." . more information

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New York: Graphis Inc.. Very Good in Very Good dust jacket. 1999. Hard Cover. 188800150X . Publisher and creative director: B. Martin Pedersen. Art Director: Massimo Acanfora. Graphic Designers: Delfin Chavez, Carol Ford. Photographer: Alfredo Parraga. Includes a profile of the German agency Scholz & Friends Berlin, and leading agencies of the world including Fallon McElligot, Carmichael Lynch and Saachi & Saachi as well as the Apple 'Think Different' Campaign. Circa 350 pages, well illustrated in color, cloth, dj, very good. 9 by 12 inches. . more information

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New York: Harcourt Brace Jovanovich. Very Good. 1980. Hard Cover. 0155241001 . 575 pages, well illustrated (many in color), charts, tables, boards, 8-1/2 by 9-1/2 inches, very good. . more information

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Cincinnati,: South-Western Publishing Co.. Very Good. 1986. Hard Cover. 0538195908 . 700 pages, well illustrated (many in color), pictorial boards, very good. . more information

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Brattleboro, VT: Stephen Greene Press,. Very Good in Very Good dust jacket. 1965. Hard Cover. 0828900388 . Drawings by Carl Rose. 121 pages, illustrations, cloth, dj, very good. Reprint. . more information

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London: Thames and Hudson,. 1995. Hard Cover. 0500974233 . 229 pages, well illustrated in color, cloth, dj, very good. 9 by 11-1/2 inches. From the dj: Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading graphic designers when handling assignments outside their own cultures. The solutions to the problems they face are documented in 309 stunning full-color images, accompanied by the creators' provocative descriptions of their setbacks, discoveries, and triumphs. Dramatic examples by dozens of the world's most successful graphic designers and advertising agencies are included. Among the international contributers are Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann, Henry Steiner, and Henry Wolf. The projects they discuss range from advertisements, corporate identities, annual reports, films, books, packages, magazines, and posters, to designs for currency, postage stamps, and environmental graphics. The list of their clients is equally varied and encompasses banks, print media, software firms, airlines, governments, and manufacturing firms. Cross-Cultural Design concludes with practical information on working in foreign countries; a directory of contributors; and an extensive bibliography. It will be welcomed for its thought-provoking exploration s of design in the global marketplace, and as an invaluable reference for designers, advertising agencies, marketing professionals, and students. . more information

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New York: Watson- Guptill Publishing. Very Good. 1974. Hardcover. 0823019063 . Approximately 500 pages, approximately 1000 illustrations, cloth, very good. 8 by 11-1/2 inches, very good. . more information

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