Description:
Paperback. Very Good.
Buzz: Real Life Lessons in World-of-Mouth Marketing by Emanuel Rosen - 2010
by Emanuel Rosen
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Buzz: Real Life Lessons in World-of-Mouth Marketing
by Emanuel Rosen
- New
- Paperback
Viva Books, 2010. 5th or later edition. Softcover. New. Buzz. Itâs what makes people decide which car to buy, which book to read and which film to see. Consumer recommendation is the most valuable marketing tool there is â and yet itâs under-researched and overlooked as a method of reaching customers. The groundbreaking bestseller The Anatomy of Buzz told us why buzz matters, using real-life phenomena from the PowerBar to Trivial Pursuit. In this new and updated edition, Emanuel Rosen, who has spent years studying buzz, adds findings from cutting-edge research and interviews with field-leaders to demonstrate how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketeers, but for anyone who wants to spread their message. Contents: Trigger ⢠"I Havenât Read This Book, but..." ⢠The New Buzz ⢠Why is Buzz on the Rise? ⢠Can Buzz Be Measured? ⢠Insight and Buzz ⢠Why We Talk ⢠Hubs ⢠Itâs Small World. So What? ⢠How Buzz Spreads ⢠Contagious Products ⢠Accelerating Natural Contagion ⢠The Envelope and the Line ⢠Active Seeding ⢠Story ⢠Give Us Something to Talk About ⢠The Power of Participation ⢠Uneven Distribution ⢠More of a café than a Subway Station ⢠The Wall Street Journal and the Lingerie Business ⢠Does Madison Avenue Still Matter? ⢠Buzz in Distribution Channels ⢠Putting it Together ⢠Buzz Workshop ⢠Index Printed Pages: 378.
- Bookseller BookVistas (IN)
- Format/Binding Softcover
- Book Condition New New
- Quantity Available 500
- Edition 5th or later edition
- Binding Paperback
- ISBN 10 1846682487
- ISBN 13 9781846682483
- Publisher Viva Books
- Date Published 2010
- Keywords Buzz: Real Life Lessons in World-of-Mouth MarketingEmanuel Rosen9781846682483
We have 2 copies available starting at $1.05.
Buzz: Real-life Lessons in Word-of-Mouth Marketing
by Rosen, Emanuel
- Used
- very good
- Paperback
- Condition
- Used - Very Good
- Binding
- Paperback
- ISBN 13
- 9781846682483
- ISBN 10
- 1846682487
- Quantity Available
- 1
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GORING BY SEA, West Sussex, United Kingdom
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Stock Photo: Cover May Be Different
Buzz: Real-Life Lessons in Word-of-Mouth Marketing
by Rosen, E
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 13
- 9781846682483
- ISBN 10
- 1846682487
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, Aberdeen, United Kingdom
- Item Price
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$6.66$12.75 shipping to
Show Details
Description:
Profile Books, 2009. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781846682483
Item Price
$6.66
$12.75
shipping to