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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
by Geoffrey A. Moore
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey A. Moore
- Used
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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(IN)
- Format/Binding Paperback
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- ISBN 10 0060517123
- ISBN 13 9780060517120
- Publisher HarperBusiness
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey A. Moore
- Used
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- ISBN 10 / ISBN 13
- 9780060517120 / 0060517123
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
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- ISBN 10 / ISBN 13
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UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey A. Moore
- Used
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- Paperback
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HarperCollins Publishers, 2006. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey A. Moore
- Used
- good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780060517120 / 0060517123
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HarperCollins Publishers, 2006. Paperback. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey A. Moore
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HarperCollins Publishers, 2006. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
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- ISBN 10 / ISBN 13
- 9780060517120 / 0060517123
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UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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Crossing the Chasm
by Geoffrey A. Moore
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- Paperback
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- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780060517120 / 0060517123
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Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers
by Moore, Geoffrey A
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Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers
by Moore, Geoffrey A
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
- Used
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- 9780060517120 / 0060517123
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