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Services Marketing (5th Edition)
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Services Marketing (5th Edition) Unknown - 2003 - 5th Edition

by Christopher Lovelock; Jochen Wirtz


From the publisher

For graduate-level/MBA courses in Services Marketing. Significantly revised, restructured, and updated to reflect the challenges facing today's service managers, this text/reader/casebook combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition also features, eight current readings from leading thinkers in the field, and 15 compelling classroom-tested cases.

Details

  • Title Services Marketing (5th Edition)
  • Author Christopher Lovelock; Jochen Wirtz
  • Binding unknown
  • Edition number 5th
  • Edition 5
  • Language ENG
  • Publisher Prentice Hall, Lebanon, Indiana, U.S.A.
  • Date November 7, 2003
  • ISBN 9780131138650
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Services Marketing: United States Edition

Services Marketing: United States Edition

by Wirtz, Jochen

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9780131138650
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0131138650
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Services Marketing
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Services Marketing

by Lovelock, Christopher, Wirtz, Jochen

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Prentice Hall PTR. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Services Marketing

Services Marketing

by Jochen Wirtz; Christopher Lovelock

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Prentice Hall PTR, 2003. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Services Marketing (5th Edition)
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Services Marketing (5th Edition)

by Christopher Lovelock; Jochen Wirtz

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  • Hardcover
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Hardcover
ISBN 13
9780131138650
ISBN 10
0131138650
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Prentice Hall, 2003-11-07. Hardcover. Good.
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Services Marketing (5th Edition)
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Services Marketing (5th Edition)

by Christopher Lovelock, Jochen Wirtz

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ISBN 13
9780131138650
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0131138650
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Services Marketing: People, Technology, Strategy
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Services Marketing: People, Technology, Strategy

by Lovelock, Christopher H.; Wirtz, Jochen

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9780131138650
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0131138650
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Pearson College Div. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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