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Principles of Marketing An Asian Perspective
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Principles of Marketing An Asian Perspective Paperback - 2005

by David K. Tse


Details

  • Title Principles of Marketing An Asian Perspective
  • Author David K. Tse
  • Binding Paperback
  • Publisher Prentice Hall
  • Date February 28, 2005
  • ISBN 9780131234390
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Principles of Marketing: An Asian Perspective

Principles of Marketing: An Asian Perspective

by Kotler, Philip

  • Used
  • very good
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Used - Very Good
ISBN 13
9780131234390
ISBN 10
0131234390
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Description:
US: Prentice Hall, 2005. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Principles of Marketing: An Asian Perspective provides an authoritative, co mprehensive, innovative, managerial, and practical introduction to the fasc inating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience.
Item Price
$11.28
$12.00 shipping to USA