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Persuasion: Social Influence and Compliance Gaining
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Persuasion: Social Influence and Compliance Gaining Paperback -

by Robert H. Gass; John S. Seiter


From the publisher

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

Details

  • Title Persuasion: Social Influence and Compliance Gaining
  • Author Robert H. Gass; John S. Seiter
  • Binding Paperback
  • Pages 400
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • ISBN 9780205943357 / 0205943357

About the author

Robert H. Gass, California State University, Fullerton
John S. Seiter, Utah State University
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Persuasion: Social Influence and Compliance Gaining
Stock Photo: Cover May Be Different

Persuasion: Social Influence and Compliance Gaining

by Gass, Robert H,Seiter, John S

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9780205943357
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0205943357
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Item Price
$39.18
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