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Blink: The Power of Thinking Without Thinking
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Blink: The Power of Thinking Without Thinking Hardcover - 2005

by Malcolm Gladwell

Drawing on cutting-edge neuroscience and psychology, the author shows how the difference between good decision-making and bad has nothing to do with how much information that can be processed quickly, but on the few particular details on which people focus.


Summary

Blink: The Power of Thinking Without Thinking is Malcolm Gladwell’s second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information

From the publisher

From the #1 bestselling author of The Bomber Mafia, the landmark book that has revolutionized the way we understand leadership and decision making. In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink" the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"--filtering the very few factors that matter from an overwhelming number of variables.

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Details

  • Title Blink: The Power of Thinking Without Thinking
  • Author Malcolm Gladwell
  • Binding Hardcover
  • Edition First edition
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Little Brown and Company, Boston, Massachusetts, USA
  • Date 2005-01-11
  • ISBN 9780316172325 / 0316172324
  • Weight 0.84 lbs (0.38 kg)
  • Dimensions 8.18 x 5.62 x 1.06 in (20.78 x 14.27 x 2.69 cm)
  • Reading level 1100
  • Library of Congress subjects Decision making, Intuition
  • Library of Congress Catalog Number 2004013916
  • Dewey Decimal Code 153.44

Media reviews

Citations

  • Black Issues Book Review, 11/01/2004, Page 64
  • Booklist, 09/01/2004, Page 2
  • Entertainment Weekly, 12/30/2005, Page 150
  • Ingram Advance, 01/01/2005, Page 37
  • Kirkus Reviews, 10/01/2004, Page 948
  • Library Journal, 09/15/2004, Page 0
  • Library Journal Prepub Alert, 09/15/2004, Page 46
  • New York Times, 01/16/2005, Page 1
  • Publishers Weekly, 11/01/2004, Page 52
  • Quill & Quire, 12/01/2004, Page 25
  • Time, 04/16/2007, Page 68
  • USA Today, 01/10/2005, Page 1
  • Vanity Fair, 01/01/2005, Page 38

About the author

Malcolm Gladwell is the author of five New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinke
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