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Qualitative Research Methods for Media Studies Paperback - 2021
by Bonnie S. Brennen
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- Title Qualitative Research Methods for Media Studies
- Author Bonnie S. Brennen
- Binding Paperback
- Pages 256
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2021-10-26
- ISBN 9780367641504 / 036764150X
- Weight 0.79 lbs (0.36 kg)
- Dimensions 9 x 6 x 0.56 in (22.86 x 15.24 x 1.42 cm)
- Library of Congress subjects Mass media - Research - Methodology
- Library of Congress Catalog Number 2021031593
- Dewey Decimal Code 302.230
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New. This fully updated third edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and online research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. With new case studies throughout, this third edition also includes updated and expanded material on digital technologies and platforms, how to perform social media research, how to analyse a variety of multimedia texts, and reflections on the use of big data. A comprehensive and accessible guide for those hoping to explore this rich vein of research…
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