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Advertising Uneasy Persuason
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Advertising Uneasy Persuason Hardcover - 1985

by Michael Schudson


From the publisher

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.

Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.

'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review

First published in 1984.

First line

THE BASIC FACT to remember about advertising," Jeremy Tunstall wrote in his study of British advertising agencies, "is that little is known about what effect it has; even to talk of advertising having an effect is misleading."

Details

  • Title Advertising Uneasy Persuason
  • Author Michael Schudson
  • Binding Hardcover
  • Edition First Edition
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Basic Books, New York, New York, U.S.A.
  • Date January 18, 1985
  • ISBN 9780465000784 / 0465000789
  • Reading level 1420
  • Library of Congress subjects Advertising - United States - History
  • Library of Congress Catalog Number 84045076
  • Dewey Decimal Code 659.104
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Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society
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Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society

by Schudson, Michael

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Advertising, the Uneasy Persuasion : Its Dubious Impact on American Society

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Advertising, the Uneasy Persuasion : Its Dubious Impact on American Society
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Advertising, the Uneasy Persuasion : Its Dubious Impact on American Society

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