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From Ideas to Assets: Investing Wisely in Intellectual Property Hardcover - 2001
by Bruce M. Berman (Editor)
Summary
In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold. From Ideas to Assets provides a detailed overview of what intellectual property assets are and how they work - and what you need to know about them to succeed today's competitive business environment. It offers techniques for valuing intellectual property and discusses ways to help you maximize returns and discern performance variables. The 25 expert contributors to this volume approach the subject from the varied perspectives of shareholders, managers, analysts, accountants, advisors, and other professionals. Original tables, graphs, and statistics related to intellectual property returns and performance indices are included to clarify important legal and accounting concepts. This easy-to-read guide covers strategies for businesses in various industries, including the financial and manufacturing sectors. This is not a textbook or a stock-picking manual. From Ideas to Assets is a focused resource that provides diverse audiences with valuable guidance on the IP basics they need to know.
First line
Whatever it is called-the "Information economy," the "digital economy," or the "New Economy"-the result is largely the same for intellectual property: more innovation, greater value, and frequent disputes.
Details
- Title From Ideas to Assets: Investing Wisely in Intellectual Property
- Author Bruce M. Berman (Editor)
- Binding Hardcover
- Edition First Edition
- Pages 672
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, Somerset, New Jersey
- Date December 7, 2001
- Illustrated Yes
- ISBN 9780471400684 / 0471400688
- Weight 3.1 lbs (1.41 kg)
- Dimensions 10.2 x 7.34 x 1.96 in (25.91 x 18.64 x 4.98 cm)
- Library of Congress subjects Investments, Intellectual property
- Library of Congress Catalog Number 2001045652
- Dewey Decimal Code 658.152
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