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Stated Choice Methods: Analysis and Applications
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Stated Choice Methods: Analysis and Applications Paperback - 2000 - 1st Edition

by Jordan J. Louviere; David A. Hensher; Joffre D. Swait


From the publisher

Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods. It shows how SP methods can be implemented, from experimental design to econometric modeling. The book also presents an update of econometric approaches to choice modeling.

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  • Title Stated Choice Methods: Analysis and Applications
  • Author Jordan J. Louviere; David A. Hensher; Joffre D. Swait
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 420
  • Volumes 1
  • Language ENG
  • Publisher Cambridge University Press, Spain Sevilla
  • Date 2000-09-28
  • Illustrated Yes
  • Features Illustrated
  • ISBN 9780521788304 / 0521788307
  • Weight 1.5 lbs (0.68 kg)
  • Dimensions 9.5 x 6.7 x 0.9 in (24.13 x 17.02 x 2.29 cm)
  • Library of Congress Catalog Number 00023024
  • Dewey Decimal Code 658.83
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Stated Choice Methods: Analysis and Applications
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by LOUVIERE, Jordan J., HENSHER, David A. & SWAIT, Joffre D

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by Louviere, Jordan J.; Hensher, David A.; Swait, Joffre D.; Adamowicz, Wiktor [Contributor]

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STATED CHOICE METHODS : ANALYSIS AND APPLICATIONS  by Louviere, Jordan J.

STATED CHOICE METHODS : ANALYSIS AND APPLICATIONS by Louviere, Jordan J.

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ISBN: 9780521788304
CAMBRIDGE UNIVERSITY PRESS | 07 September 2012
Paperback | 420 pages 
Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book… Read More
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