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Communicating for Change: Strategies of Social and Political Advocates Hardcover - 2003

by John P. McHale


From the publisher

This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws theory-based conclusions for effective communication strategies for future activists--especially at the local level.

Details

  • Title Communicating for Change: Strategies of Social and Political Advocates
  • Author John P. McHale
  • Binding Hardcover
  • Pages 264
  • Volumes 1
  • Language ENG
  • Publisher Rowman & Littlefield Publishers
  • Date December 28, 2003
  • ISBN 9780742529724 / 074252972X
  • Weight 1 lbs (0.45 kg)
  • Dimensions 9.2 x 5.94 x 0.79 in (23.37 x 15.09 x 2.01 cm)
  • Library of Congress Catalog Number 2003023221
  • Dewey Decimal Code 302.2

About the author

John P. McHale is assistant professor in the communication department at Illinois State University in Normal.
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Communicating for Change: Strategies of Social and Political Advocates (Communication, Media, and Politics)

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Communicating for Change: Strategies of Social and Political Advocates (Communication, Media, and Politics)

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ISBN 13
9780742529724
ISBN 10
074252972X
Quantity Available
750
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Fairfax Station, Virginia, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
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Description:
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Item Price
$206.64
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