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Effective Advertising: Understanding When, How, and Why Advertising Works Paperback - 2003
by Gerard J. Tellis
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- Title Effective Advertising: Understanding When, How, and Why Advertising Works
- Author Gerard J. Tellis
- Binding Paperback
- Edition International ed
- Pages 216
- Volumes 1
- Language ENG
- Publisher Sage Publications, Inc, U.S.A.
- Date 2003-11-20
- Features Bibliography, Index
- ISBN 9780761922537 / 0761922539
- Weight 0.65 lbs (0.29 kg)
- Dimensions 9 x 6 x 0.45 in (22.86 x 15.24 x 1.14 cm)
- Library of Congress subjects Advertising, Consumers - Attitudes
- Library of Congress Catalog Number 2003016016
- Dewey Decimal Code 659.1
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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
by Tellis, Gerard J
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Effective Advertising : Understanding When, How, and Why Advertising Works
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Effective Advertising : Understanding When, How, and Why Advertising Works
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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
by Tellis, Gerard J
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by Tellis, Gerard J
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Effective Advertising
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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; 'Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's thoroughness and ability to understand and conve
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Effective Advertising: Understanding When, How, and Why Advertising Works
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Effective Advertising: Understanding When, How, and Why Advertising Works
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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
by Tellis, Gerard J
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