Home Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care by Geoffrey E. Meredith; Charles D. Schewe; Janice Karlovich (ISBN: 9780764553943)

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Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care Hardcover - 2002

Name: Defining Markets, Defining Moments : America&#39;s 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care
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Author: Schewe, Charles D., Karlovich, Janice, Meredith, Geoffrey E
ISBN: 9780764553943

by Geoffrey E. Meredith; Charles D. Schewe; Janice Karlovich

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From the publisher

If you could buy a book that would predict the buying behavior of millions of people, you'd buy it, right?

Defining Markets, Defining Moments explains the author's concept of cohort marketing," an extremely focused approach of generational marketingthat enables managers, salespeople, and marketing specialists to understand and predict a generation's particular attitudes, desires, preferences and buying behaviors -- even when they enter new lifestages. The book outlines the seven generational groups that are currently affecting the marketplace -- and the new ones that are emerging. And it presents new marketing models and practical advice, based on the author's experience with Fortune 500 companies, for tapping the minds, and pocketbooks, of various age groups. The text discusses key physical, socioeconomic, and emotional factors that influence a particular generation's behavior or profile."

Details

Title Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care
Author Geoffrey E. Meredith; Charles D. Schewe; Janice Karlovich
Binding Hardcover
Edition First Edition
Pages 384
Volumes 1
Language ENG
Publisher Wiley
Date 2002-05
Illustrated Yes
ISBN 9780764553943 / 0764553941
Weight 1.57 lbs (0.71 kg)
Dimensions 9.58 x 6.51 x 1.37 in (24.33 x 16.54 x 3.48 cm)
Library of Congress Catalog Number 2001090698
Dewey Decimal Code 658.8

About the author

Geoffrey E. Meredith is a former SVP at Ogilvy & Mather Advertising. He is the founder of Lifestage Matrix Marketing^(R), whose clients have included Coca-Cola, Kellogg's, Kodak, Levi's, Nestle, Viacom, and many other Fortune 500 companies. Additionally, he has authored numerous articles on marketing, and has a BA from Princeton and an MBA from Stanford. Charles Schewe is Professor of Marketing at the Isenberg School of Management, University of Massachusetts at Amherst and Principal of Lifestage Matrix Marketing. His clients include Kmart, IBM, Spalding Sports Worldwide, Nabisco, and Lucky Stores. He has written ten books, including The Portable MBA in Marketing. Dr. Schewe has a BA and MBA from Michigan and a PhD from the Kellogg School of Management at Northwestern. Janice Karlovich is a veteran journalist and marketing communications writer. Lifestage Matrix Marketing, headquartered in Lafayette, CA, and Amherst, MA, specializes in strategic planning and marketing consulting based on cohort and lifestage analysis. For consulting information, contact Geoff Meredith at 925-283-4806. For speaking engagements, contact Dr. Schewe at 413-256-0914 or access their website: www.Lifestagemarketing.com.

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Defining Markets, Defining Moments : America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care

by Schewe, Charles D., Karlovich, Janice, Meredith, Geoffrey E

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ISBN 10 / ISBN 13

9780764553943 / 0764553941

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Wiley & Sons, Incorporated, John. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.