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Using Communication Theory An Introduction to Planned Communication
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Using Communication Theory An Introduction to Planned Communication Paperback - 1992

by Sven Windahl; Jean T Olson


From the publisher

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years.

How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca

First line

A large part of this book will be devoted to the description of theories that can function as the basis for different communication strategies.

Details

  • Title Using Communication Theory An Introduction to Planned Communication
  • Author Sven Windahl; Jean T Olson
  • Binding Paperback
  • Edition Reprint (twice)
  • Publisher SAGE Publications Ltd, Int.
  • Date January 9, 1992
  • ISBN 9780803984318
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Using Communication Theory Vol. 1 : An Introduction to Planned Communication
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Using Communication Theory Vol. 1 : An Introduction to Planned Communication

by Windahl, Sven, Olson, Jean T., Signitzer, Benno

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9780803984318
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0803984316
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Using Communication Theory Vol. 1 : An Introduction to Planned Communication
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Using Communication Theory Vol. 1 : An Introduction to Planned Communication

by Windahl, Sven, Olson, Jean T., Signitzer, Benno

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ISBN 13
9780803984318
ISBN 10
0803984316
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Using Communication Theory Vol. 1 : An Introduction to Planned Communication
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Using Communication Theory Vol. 1 : An Introduction to Planned Communication

by Windahl, Sven, Olson, Jean T., Signitzer, Benno

  • Used
Condition
Used - Very Good
ISBN 13
9780803984318
ISBN 10
0803984316
Quantity Available
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SAGE Publications, Limited. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Using Communication Theory Vol. 1 : An Introduction to Planned Communication
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Using Communication Theory Vol. 1 : An Introduction to Planned Communication

by Windahl, Sven; Signitzer, Benno H.; Olson, Jean T

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ISBN 13
9780803984318
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0803984316
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Int.: Sage Publications., 2000. This book is part of a large purchase from a Public Sector Library and except where mentioned are for the most part LIKE NEW! MOSTLY the ONLY flaws are the blacked out (they insisted) Library stamps which show many of them to be UNUSED! This copy is Near Fine (NEAR NEW). FEEL FREE TO E-MAIL FOR PHOTOGRAPHS AND FURTHER DETAILS. FROM A DEALER WHO TELLS YOU WHO THEY ARE AND WHAT THEIR TELEPHONE AND ADDRESS CONTACT DETAILS ARE!. EX PUBLIC SECTOR LIBRARY BLACKED OUT STAMPS.. Reprint (twice). Glossy Pictorial Card. Near Fine (NEAR NEW)/No Jacket. 8vo - over 7¾" - 9¾". CARD COVERED PAPERBACK.
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Using Communication Theory: An Introduction to Planned Communication Windahl, Sven; Signitzer,...
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Using Communication Theory: An Introduction to Planned Communication Windahl, Sven; Signitzer, Benno and Olson, Jean T

by Windahl, Sven; Signitzer, Benno; Olson, Jean T

  • Used
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  • Paperback
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Paperback
ISBN 13
9780803984318
ISBN 10
0803984316
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SAGE Publications Ltd, 1992-01-09. Paperback. Good. Book is in very nice condition, pages are tight. Some pages have pencil underlining.
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$34.95
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