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Strategic Customer Service: Managing the Customer Experience to Increase
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Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits Hardcover - 2009 - 1st Edition

by John Goodman


From the publisher

Customer care and measurement consultant John Goodman shows companies how to leverage the incredible power of customer service to become profitable word-of-mouth machines that experience long-term loyalty and success. Drawing on over thirty years of research for companies such as 3M, American Express, Chick-fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota, his strategic book challenges conventional business wisdom and teaches readers how to: calculate the financial impact of good and bad customer service; make the financial case for customer service improvements; systematically identify the causes of problems; align customer service with their brand; and harness customer service strategy into their organization's culture and behavior.Any organization can win more customers and increase sales if it would only learn to align customer service with corporate strategy. Filled with patented practices and eye-opening case studies, Strategic Customer Service uses hard data to teach readers how reap the benefits of customer loyalty.

Details

  • Title Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
  • Author John Goodman
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Amacom, Saranac Lake, New York, U.S.A.
  • Date 2009-05
  • Illustrated Yes
  • ISBN 9780814413333 / 0814413331
  • Weight 1.16 lbs (0.53 kg)
  • Dimensions 9.22 x 6.4 x 1.02 in (23.42 x 16.26 x 2.59 cm)
  • Library of Congress subjects Customer services, Customer relations - Management
  • Library of Congress Catalog Number 2008055729
  • Dewey Decimal Code 658.812

About the author

John A. Goodman (Arlington, VA) is Vice Chairman and co-founder of TARP World-wide, an organization Tom Peters has called "America's premier customer service research firm."
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