Words That Work: It's Not What You Say, It's What People Hear Hardcover - 2007

This New York Times Bestseller is now revised and updated with a new chapter featuring the new words of a new president. Why are some people so much better than others at talking their way into a job or out of trouble? What’s behind winning campaign slogans and career-ending political blunders? Why do some product ads connect emotionally and others fail miserably? Why do some speeches resonate and endure while others are forgotten moments after they are given? In Words That Work, Dr. Frank Luntz, language architect and public opinion guru, not only raises the curtain on the craft of effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life. Whether your goal is to boost company sales, win political office, inspire your employees, or get that raise you deserve, Dr. Luntz teaches about the phenomenon of transforming mere words into an effective arsenal for the war of perception we all wage each and every day. Take it from the man who has helped dozens of Fortune 500 companies communicate—words can and do mean the difference between success and failure. We all submit to the power of language, whether we know it or not. And the right words can give you the edge in any venture. It’s not what you say—it’s what people hear.

Details

• Title Words That Work: It's Not What You Say, It's What People Hear
• Author Frank Luntz
• Binding Hardcover
• Edition First Edition
• Pages 350
• Volumes 1
• Language ENG
• Publisher Hachette Books, Scranton, Pennsylvania, U.S.A.
• Date 2007-01-02
• ISBN 9781401302597 / 1401302599
• Weight 1.43 lbs (0.65 kg)
• Dimensions 9.46 x 6.5 x 1.14 in (24.03 x 16.51 x 2.90 cm)
• Ages 18 to 17 years
• Grade levels 13 - 12
• Library of Congress subjects Popular culture - United States, Communication in politics
• Library of Congress Catalog Number 2006043737
• Dewey Decimal Code 808.042