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Identity Design That Works: Secrets for Successful Identity Design
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Identity Design That Works: Secrets for Successful Identity Design Paperback - 2003

by Cheryl Dangel Cullen


From the publisher

Today's consumer is bombarded with millions of images every day. Companies hoping to grab that consumer's attention need a memorable eye-catching identity that will make a favourable and lasting impression in the consumer's mind. That formidable job falls to graphic designers and advertising executives. This book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have seet leading companies apart from the crowd. Cheryl Dangel Cullen argues that identity design has evolved from a straightforward exercise in communicating a company's message to a more abstract, creative expression of a company's attitude. She examines more than 20 successful advertising campaigns and goes behind the scenes to reveal what made each design work - why it was successful from a consumer, content and design perspective, and how each company overcame a range of communication and design challenges.

Details

  • Title Identity Design That Works: Secrets for Successful Identity Design
  • Author Cheryl Dangel Cullen
  • Binding Paperback
  • Edition 1st
  • Pages 160
  • Volumes 1
  • Language ENG
  • Publisher Rockport Publishers, USA
  • Date 2003-04
  • Illustrated Yes
  • ISBN 9781564969507 / 1564969509
  • Weight 1.6 lbs (0.73 kg)
  • Dimensions 11.01 x 9.03 x 0.77 in (27.97 x 22.94 x 1.96 cm)
  • Library of Congress Catalog Number 2002153666
  • Dewey Decimal Code 659.2
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Identity Design That Works : Secrets for Successful Identity Design
Stock Photo: Cover May Be Different

Identity Design That Works : Secrets for Successful Identity Design

by Cheryl Dangel Cullen

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Quayside, 2003. Paperback. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. An ex-library book and may have standard library stamps and/or stickers.
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$9.26
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Identity Design That Works : Secrets for Successful Identity Design

Identity Design That Works : Secrets for Successful Identity Design

by Cheryl Dangel Cullen

  • Used
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  • Paperback
Condition
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Binding
Paperback
ISBN 10 / ISBN 13
9781564969507 / 1564969509
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Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Quayside, 2003. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Identity Design That Works: Secrets for Successful Identity Design (Graphic Design)
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Identity Design That Works: Secrets for Successful Identity Design (Graphic Design)

by Cheryl Dangel Cullen

  • Used
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  • Paperback
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Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9781564969507 / 1564969509
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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Rockport Publishers, 2003-04-01. Paperback. Good.
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