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Global Marketing: Marketing 04.02
Stock Photo: Cover May Be Different

Global Marketing: Marketing 04.02 Paperback - 2002 - 1st Edition

by Douglas Lamont


From the rear cover

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

From the jacket flap

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Details

  • Title Global Marketing: Marketing 04.02
  • Author Douglas Lamont
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 128
  • Volumes 1
  • Language ENG
  • Publisher Capstone
  • Date April 17, 2002
  • Features Index, Table of Contents
  • ISBN 9781841121918 / 1841121916
  • Weight 0.25 lbs (0.11 kg)
  • Dimensions 6.7 x 4.8 x 0.4 in (17.02 x 12.19 x 1.02 cm)
  • Dewey Decimal Code 658.848

About the author

DOUGLAS LAMONT is a visiting professor of marketing at DePaul University. He also helps US and Japanese firms invest in Latin America and East Asia. Lamont has held full time academic appointments at Northwestern University, University of Wisconsin, University of Alabama, and Notre Dame University. He is the author of seven books, including Conquering the Wireless World: The Age of M-Commerce and Winning Worldwide: Strategies for Dominating Global Markets.
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Global Marketing: Marketing 04.02 (Express Exec)
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Global Marketing: Marketing 04.02 (Express Exec)

by Lamont, D.

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Capstone, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,250grams, ISBN:9781841121918
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Global Marketing  Marketing 04.02
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Global Marketing Marketing 04.02

by Douglas Lamont

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Global Marketing: Marketing 04.02

Global Marketing: Marketing 04.02

by Douglas Lamont

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Paperback / softback. New. Helps you to master various aspects of global marketing. This title covers the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It also includes a glossary of key concepts.
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Global Marketing: Marketing 04.02 (Express Exec)
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Global Marketing: Marketing 04.02 (Express Exec)

by Lamont, Douglas

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ISBN 10 / ISBN 13
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Global Marketing (Express Exec)
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Global Marketing (Express Exec)

by Douglas Lamont

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ISBN 10 / ISBN 13
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Global Marketing: Marketing 04.02 (Express Exec)
Stock Photo: Cover May Be Different

Global Marketing: Marketing 04.02 (Express Exec)

by Lamont, Douglas

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Paperback
ISBN 10 / ISBN 13
9781841121918 / 1841121916
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