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Fashion Marketing & Merchandising
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Fashion Marketing & Merchandising Hardcover - 2008

by Wolfe, Mary


From the publisher

Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students. - Describes the latest concepts in manufacturing, mass customization, and niche specialization; trends in globalization; and environmental issues.
- Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing.
- Fashion in Action activities encourage students to apply many of the concepts learned in the chapter to real-life situations.
- Extensive glossary helps students learn terms related to fashion marketing and merchandising.

Details

  • Title Fashion Marketing & Merchandising
  • Author Wolfe, Mary
  • Binding Hardcover
  • Edition 3rd
  • Pages 672
  • Language ENG
  • Publisher Goodheart-Willcox, Tinley Park, IL, U.S.A.
  • Date 2008-04
  • ISBN 9781590709184
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Fashion Marketing & Merchandising
Stock Photo: Cover May Be Different

Fashion Marketing & Merchandising

by Wolfe, M.

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Hardcover
ISBN 13
9781590709184
ISBN 10
1590709187
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Goodheart-Wilcox Publisher, 2009. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9781590709184
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Fashion Marketing & Merchandising
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Fashion Marketing & Merchandising

by Wolfe, M.G.

  • Used
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Binding
Hardcover
ISBN 13
9781590709184
ISBN 10
1590709187
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Lincoln, Lincolnshire, Aberdeen, United Kingdom
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Description:
Goodheart-Wilcox , 2009. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9781590709184
Item Price
$4.79
$16.08 shipping to USA
Fashion Marketing & Merchandising
Stock Photo: Cover May Be Different

Fashion Marketing & Merchandising

by Wolfe, M.G.

  • Used
  • Hardcover
Condition
Used
Binding
Hardcover
ISBN 13
9781590709184
ISBN 10
1590709187
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$4.79
$16.08 shipping to USA

Show Details

Description:
Goodheart-Wilcox , 2009. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9781590709184
Item Price
$4.79
$16.08 shipping to USA
Fashion Marketing & Merchandising
Stock Photo: Cover May Be Different

Fashion Marketing & Merchandising

by Wolfe, Mary

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ISBN 13
9781590709184
ISBN 10
1590709187
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Fashion Marketing and Merchandising
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Fashion Marketing & Merchandising
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Fashion Marketing & Merchandising

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Fashion Marketing & Merchandising

Fashion Marketing & Merchandising

by Wolfe, Mary Gorgen

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  • Hardcover
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ISBN 13
9781590709184
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Item Price
$11.93
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Fashion Marketing and Merchandising
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Fashion Marketing and Merchandising

by Wolfe, Mary Gorgen

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ISBN 13
9781590709184
ISBN 10
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Fashion Marketing & Merchandising
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Fashion Marketing & Merchandising

by Wolfe, Mary

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ISBN 13
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Fashion Marketing and Merchandising by Mary Wolfe
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Fashion Marketing and Merchandising by Mary Wolfe

by Mary Wolfe

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