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The Complete Idiot's Guide to Direct Marketing
by Robert W. Bly
ISBN: 0028642104
ISBN-13: 9780028642109
Format: Paperback
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Bibliographic Details
Publisher: Alpha Books Published date: 2001 Size: 7.25 x 9 inches Weight: 1.4 pounds Pages: 359
Publisher's Notes
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
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