Discount used books
FIND BOOKS:


0028642104
Stock photo. Cover may not represent actual copy or condition available.

The Complete Idiot's Guide to Direct Marketing

by Robert W. Bly


ISBN: 0028642104
ISBN-13: 9780028642109
Format: Paperback

Customer Reviews

Review this book!

Bibliographic Details

Publisher: Alpha Books
Published date: 2001
Size: 7.25 x 9 inches
Weight: 1.4 pounds
Pages: 359

Publisher's Notes

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

Similar books


0749425849
Commonsense Direct Marketing
by Drayton Bird

In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to: - Get and keep customers - Create sales packages and offers that sell - Select the right products and services for a direct marketing campaign - Track and evaluate results

1932531572
No B.S. Direct Marketing
by Dan S. Kennedy

Radical secrets of direct marketing players

0471710261
AVON
by LAURA KLEPACKI

A colorful look at Avon's journey to the top

0324321430
Advertising, Promotion, And Other Aspects of Integrated Marketing Communications
by Terence A. Shimp



1580622534
The Ultimate Marketing Plan
by Dan S. Kennedy



We're sorry, we do not currently have any copies of 0028642104 in stock.

Here are some tips to help you find the book you're looking for:

•Check to make sure that the ISBN you entered is correct: 0028642104

Click here to search our inventory of over 50 million used, rare, and out-of-print books by author, title, or keyword. Sometimes, we may have the book in stock, but not properly catalogued with the ISBN. Often, a simple author/title search will locate these copies.

•Let us notify you when we locate a copy of this book. Click here to create a custom want search for this ISBN.