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The Second Curve
by J. Ian Morrison ; Ian Morrison
ISBN: 0345407881
ISBN-13: 9780345407887
Format: Paperback
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Media Reviews
"Ian Morrison provides the reader with astonishing information on the dramatic changes taking place." -- Soren Gyll
-- Wall Street Journal
"For any business person, this book is a must."
Bibliographic Details
Publisher: Ballantine Books
Published date: 1997
Size: 5.5 x 8.25 inches
Weight: 0.55 pounds
Publisher's Notes
"A REAL EYE OPENER . . . THE FUTURE IS GROWTH AND THAT GROWTH IS ON THE SECOND CURVE."--George Harvey, Chairman, President, and CEO Pitney Bowes, Inc. In The Second Curve, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: you must ride the first curve--a company's traditional business carried out in a familiar corporate climate--to the all-important second curve. The second curve is the future--the new technologies, new consumers, and new markets that companies must command to survive and thrive. In the many companies Morrison profiles, leaders have learned to master both the first and second curves, to anticipate the rate and pace of change, to know when and how to jump from the first curve to the second, and whether and when to play both. This book sets forth all the crucial strategies and explains how businesses can apply them to rapidly changing situations."In a highly readable manner, Ian Morrison has pinpointed the key strategic problems facing our company and many others. His broad-ranging examples and insightful analyses are relevant throughout our organization."--Peter Bury, President and CEO Cable and Wireless Innovations, Inc."This is a book for anyone trying to figure out how to make money on the Internet, what country to invest in, or how to earn profits beyond the next fiscal year."--World Business
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1)
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Second Curve
Morrison, Ian
Very good. Book is clean, crisp and tight. Gently used ex-library copy. ( more information) Offered by Glen Ayre Fine Books (United States)
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2)
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Second Curve
Ian Morrison
Ballantine Books. Used - Good. Published: 1997. Softcover. 100% Satisfaction Guaranteed! Good condition, showing modest signs of wear. ( more information) Offered by Experienced Books LLC (United States)
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3)
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Second Curve
Ian Morrison
Ballantine Books. Used - Good. 1997 Paperback. Shows some signs of wear, and may have some markings on the inside. Your purchase benefits NCFL's Hurricane Relief Effort! ( more information) Offered by Better World Books (United States)
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4)
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Second Curve
Ian Morrison
Ballantine Books, 1997-05-13. Paperback. Like New. May be shiny, in some instances dust jackets are not included, no missing pages, no damage to binding, may have a remainder mark. ( more information) Offered by BEST BARGAIN BOOKS WHOLESALER, INC. (United States)
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5)
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The Second Curve
Morrison, I.; Scmid, G
New York, NY, U. S. A.: Ballantine Books, 1997. AS NEW trade paperback, shiny, appears UNREAD. Business management. BE613257. 1st Print. Paperback. As New. 8vo - over 7¾" - 9¾". ( more information) Offered by BookCollector.net (United States)
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6)
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Second Curve
Morrison, Ian
Ballantine Books, 1997-05-13. Paperback. Very Good/No Jacket. ( more information) Offered by Page Master Used Books (United States)
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7)
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Second Curve
Ian Morrison
Ballantine Books, 1997-05-13. Paperback. Like New Condition. No Creasing. No Marks. ( more information) Offered by M6Group (United States)
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8)
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The Second Curve
Morrison, I
Ballantine, 1996. Mildly edgeworn.. ISBN: 0345407881. Trade Paperback. Pages Clean, Binding Firm.. Business. Markets. Technology.. ( more information) Offered by Books Do Furnish A Room (United States)
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9)
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SECOND CURVE
MORRISON, IAN
BALLANTINE/FAWCETT. TRADE PAPERBACK. GOOD CONDITION. ( more information) Offered by Montclair Book Center (United States)
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10)
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The Second Curve
Morrison, Ian
Ballantine, 1997. xiii + 272 clean tight pp with slight ripples. Minimal edgewear & rubs on mostly gold covers; sticker residue; pub at 14.00 after their 1996 HB edition.. Reprint, 1st Ptg Thus. Trade Paperback. Near Fine. No BC, FO, RM, XL Marks. ( more information) Offered by Thomas W. Talmadge (United States)
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11)
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The Second Curve
Ian Morrison
Ballentine Books, 1997. Softcover. Business; How to command new technologies, new consumers, and new markets. (272 Pgs.) BOOK NEAR MINT ( more information) Offered by 2ndHandBooks.com (United States)
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12)
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The Second Curve
No Illustrations, Morrison
New York: Ballantine Books, 1996. 1st Printing. Paperback. Very Good/No Jacket. DECORATIVE PAPERBACK COVER. INTERIOR PAGES CLEAN, BRIGHT AND TIGHT. ( more information) Offered by Mybooklocator (United States)
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13)
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Second Curve: How to Command new technologies, new consumers, & new markets
Morrison, Ian
New York, NY, U.S.A.: Ballantine Publishing Group, 1997. 272 pages with index, sel. biblio. 2 copies available.. ISBN: 0345407881. Trade Paperback. Very Good. 8vo - over 7¾" - 9¾" tall. Chapter Book. NEW TECHNOLOGY CONSUMERS NEW MARKETS SUCCESS. ( more information) Offered by Highway Book Shop (Canada)
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14)
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Second Curve
Morrison, Ian, and Schmid, G, and Morrison, J Ian
Ballantine Books, 1997 Trade paperback. Very Good. Very good. No dust jacket as issued. Signed by author. signed to stu best wishes ian morrison Trade paperback (US). Glued binding. 288 p. Audience: General/trade.. ( more information) Offered by Red Rover Do Over (United States)
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