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0415234549
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The Discourse of Advertising

by Guy Cook


ISBN: 0415234549
ISBN-13: 9780415234542
Format: Hardcover

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Bibliographic Details

Publisher: Routledge
Published date: 2001
Edition: 2nd edition
Size: 6.25 x 9.25 inches
Weight: 1.3 pounds
Pages: 256

Publisher's Notes

The second-edition of The Discourse of Advertising has been substantially revised and includes new material and advertisements. Cook argues that advertisements are always engaged in a complex interaction with the texts around them-music and images-and the people who make and experience them.

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