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Making the Cisco Connection
The Story Behind the Real Internet Superpower
by David Bunnell ; Adam Brate
ISBN: 0471357111
ISBN-13: 9780471357117
Format: Hardcover
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"Although the book is essentially a history text, it reads as fast as pulp fiction....Yes, it's another Net success story, but one with muscle."
-- Business 2.0
Bibliographic Details
Publisher: John Wiley & Sons Inc
Published date: 2000
Size: 6.5 x 9.25 inches
Weight: 1.1 pounds
Pages: 218
Publisher's Notes
Cisco Systems is known among the technology elite in Silicon Valley as one of the most successful companies to emerge from the Valley in many years. It has been dubbed computing?s next Superpower.
Just as Intel and Microsoft soared to lofty heights with the rise of the personal computer, Cisco Systems is flying on the spectacular updraft of the Internet. The company, which makes specialized computers that route information through a network--acting as a sort of data traffic cop--has captured 85 percent of the market for routers used as the backbone of the biggest network of them all, the Internet. As a result, over the last five years, the value of Cisco?s total outstanding stock has risen over 2,000 percent--twice the increase of Microsoft Corp. stock in the same period. Beginning as a tale of two college sweethearts at Stanford University who cofounded the company fifteen years ago, the often-told Cisco legend has all the makings of a great novel--love, money, a villain or two, corporate coups, and the sweet taste of victory. But mostly, the Cisco story is a very unusual tale of corporate success. Despite the struggle of passing through several regimes, Cisco managed to hit all the crucial spots of its business. Cisco consistently bested competitors like 3Com and IBM with insight, innovation, customer focus, and one of the biggest corporate buying sprees in history. Making the Cisco Connection deftly traces the networking giant?s path to success, from its founding couple, Sandra Lerner and Leonard Bosack, to current CEO John Chambers. It highlights the company?s astounding knack for buying other businesses and making them part of a huge conglomerate; its own highly developed use of technology; and its unusually tight-knit culture. Featuring the perspective of top Cisco executives and competitors, this book reveals how Cisco?s technology, employees, and even its competition have blended to make Cisco possibly the most important company shaping the future of communications. Next to ruthless competitors Microsoft and Intel, Cisco shines with a kinder, gentler image, emphasizing happy customers and employees. You?ll see how Cisco built its impressive culture by cultivating community, boosting morale, whittling down bureaucracy, and saving money to boot. This book also explains how Cisco is positioning itself to enter a new competitive playing field, moving beyond Internet routers in an attempt to build a single, giant, global communications system--based on the Internet--that would make the current telephone system obsolete. Cisco wants to be the company that delivers the infrastructure of this new network, which will combine computer networks with telephones, television, radio, and satellite communications. To do that, it is now challenging global giants such as Lucent Technologies and Fujitsu. Cisco plans to become the backbone of the entire communications industry, making it a corporation of incredible power as the Internet Age blossoms in the new millennium.
Provocative and instructive, Making the Cisco Connection traces the unique history of one of the most profitable and enduring technology companies in business today.
Acclaim for Making the CISCO Connection
"If you want to learn the whole scoop about the first Internet-Age company, and one of the most successful firms of any age, you?ve come to the right place. Bunnell?s treatment of Cisco?s rise--and continued rise--is fascinating and full of human detail. It?s clear that Cisco is not just a firm with great technology, but also great leaders and managers."--Thomas H. Davenport, Director, Andersen Consulting Institute for Strategic Change; Professor, Boston University School of Management
"Cisco has emerged as a twenty-first century leader. David Bunnell captures the ongoing story of the Cisco executive team exploiting IT, structuring a unique organization, and creating a dynamic strategy for this breakaway dot com company.--Richard L. Nolan, William Barclay Harding Professor of Business Administration, Harvard Business School
"Cisco is a shaper of the new e-business landscape. Bunnell gives us real insight into the company and the role that it has played in transforming electronic networks, which will in turn reshape the business world."--John Hagel, coauthor of Net Worth and Net Gain
"David Bunnell?s Making the Cisco Connection brings fresh insight to the complex workings of one of today?s most important technology enterprises. The commentary is lucid and provides powerful lessons on how to continuously innovate from both a business and technological perspective."--James W. Breyer, Managing Partner, Accel Partners
"This is a very readable and factual account of one of the great business success stories of the 1990s. It is equally as valuable for the entrepreneur as for the CEO. Cisco is a company that practices what it preaches and sells in its daily life."--F. Warren McFarlan, Albert H. Gordon Professor of Business Administration, Harvard Business School
"David Bunnell takes an in-depth look at one of the great success stories of the Internet Age. If you like high tech business books, it doesn?t get much better than this."--Geoffrey James, author of Success Secrets from Silicon Valley
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Making the Cisco Connection: The Story Behind the Real Internet Superpower
David Bunnell, Adam Brate
Wiley. Used - Good. 1st Edition. GOOD with average wear to cover, pages and binding. We ship quickly and work hard to earn your confidence. Orders are generally shipped no later than next business day. We offer a no hassle guarantee on all our items. ( more information) Offered by River City Books, LLC (United States)
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Making the Cisco Connection : The Story Behind the Real Internet Superpower
David Bunnell, Adam Brate
Wiley. Used - Good. 100% Money Back Guarantee. Shipped daily. Over one million satisfied book lovers read with Experienced Books. 2000. Hardcover. Good condition, showing modest signs of wear. Minor small bends/tears to edges of dust jacket. Dust jacket: Acceptable. ( more information) Offered by Experienced Books LLC (United States)
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Making the Cisco Connection : The Story Behind the Real Internet Superpower
David Bunnell, Adam Brate
Wiley. Used - Acceptable. Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy! ( more information) Offered by Better World Books (United States)
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Making the Cisco Connection: The Story Behind the Real Internet Superpower
Brandt, Richard; Bunnell, David; Brate, Adam
Somerset, New Jersey, U.S.A.: John Wiley & Sons Inc, 2000. NEAR FINE hardcover, light ruffling bottom spine, otherwise FINE. NEAR FINE jacket, no markings, jacket curled along top edge, shiny. Interior pages clean, unworn. Internet business. BE505149. 1st Print. Hard Cover. Near Fine/Near Fine. 8vo - over 7¾" - 9¾". ( more information) Offered by BookCollector.net (United States)
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Making the Cisco Connection: The Story Behind the Real Internet Superpower
Bunnell, David; Brandt, Richard; Brate, Adam
Somerset, New Jersey, U.S.A.: John Wiley & Sons Inc, 2000 Hardcover. Sound, clean & very nice copy, hint of edgewear. Jacket is bright & clean, light rubbing/edgewear. Not price clipped.. Hard Cover. Good/Good. 8vo. ( more information) Offered by The Book Women (United States)
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Making the Cisco Connection: The Story Behind the Real Internet Superpower
Bunnell, David; Brandt, Richard; Brate, Adam
Somerset, New Jersey, U.S.A.: John Wiley & Sons Inc, 2000. Hardcover with dustcover. 218 pages. Pages are clean, crisp and unmarked. The whole scoop about the first Internet-Age company.... Hard Cover. New/New. ( more information) Offered by Book Lovers Warehouse (United States)
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The Story Behind the Real Internet Superpower
Making the Cisco Connection
Clean, unmarked pages. Good binding and cover. Hardcover and dust jacket. Ships daily.New ( more information) Offered by SequiturBooks (United States)
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Making the Cisco Connection: The Story Behind the Real Internet Superpower
Bunnell, David; Brate, Adam
Wiley. Hardcover. 0471357111 Hardcover with dustjacket, 218 pages. VG/G. Dustjacket has lite edge wear; a very slight tear front bottom right corner, otherwise A Very Nice Copy. John Wiley & Sons, Inc., 2000. Business, Management & Leadership. . Very Good. ( more information) Offered by GuthrieBooks.com (United States)
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17)
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Making the Cisco Connection : The Story Behind the Real Internet Superpower
David Bunnell; Adam Brate
Wiley, 2000-02-18. Hardcover. Good. Hardcover with dust jacket, Copr. 2000, First Printing. Beginning as a tale of two college sweethearts at Stanford University who cofounded the company fifteen years ago, the often-told Cisco legend has all the makings of a great novel--love, money, a villain or two, corporate coups, and the sweet taste of victory. But mostly, the Cisco story is a very unusual tale of corporate success. Despite the struggle of passing through several regimes, Cisco managed to hit all the crucial spots of its business. (Excerpt from editorial review.) Book is in great shape; pages are tight, binding is good. In stock and ready to ship. ( more information) Offered by Home Business Publications (United States)
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19)
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Making The Cisco Connection: The Story Behind The Real Internet Superpower
Bunnell David
New York: John Wiley And Sons Inc, 2000. 218 pages. Book and Jacket appear to have hardly been read and are both in As new condition throughout. Cisco Systems is known among the technology elite in Sicicon Valley as one of the most successful companies to emerge from the valley in many years. This book also explains how Cisco is positioning itself to enter a new competitive playing field, moving beyond internet routers in an attempt to build a single, giant, global communications system-based on the internet-that would make the current telephone system obsolete.. First Edition. Hard Cover. As New/As New. ( more information) Offered by Marlowes Books (Australia)
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20)
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Making the Cisco Connection: The Story Behind the Real Internet Superpower
Bunnell, David with Adam Bate
New York, New York, U.S.A.: John Wiley & Sons, Inc., 2000. "MAKING THE CISCO CONNECTION deftly traces the networking giant's path to success, from its founding couple, Sandra Lerner and Leonard Bosack, to current CEO John Chambers. It highlights the company's astounding knack for buying ither businesses and making them part of a huge conglomerate,....this book reveals how Cisco's technology, employees, and even its competition have blended to make Cisco possibly the most important company shaping the future of communications." This book has 218 pages.. ISBN: 0-471-35711-1. First Edition. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. COMPUTERS GENERAL. ( more information) Offered by Glued To The Tube Books (United States)
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Making The Cisco Connection
No Illustration, Bunnell
New York: John Wiley & Sons, Inc, 2000. 1st Printing. Hardcover. Very Good/No Jacket. RED HARD COVER COVER. INTERIOR PAGES CLEAN, BRIGHT AND TIGHT. ( more information) Offered by Mybooklocator (United States)
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Making the Cisco Connection
Bunnell, David
NY: John Wile & Sons, 2000. 8vo-over 7 3/4"-9 3/4" tall. The story behind the real Internet superpower.. First Edition. Hard Cover. Fine/Fine. ( more information) Offered by Dan Behnke Bookseller (United States)
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Making The Cisco Connection The Story Behind The Real Internet Superpower
Bunnell, David
New York, NY: John Wiley & Sons, Inc. Very Fine/Very Fine * Almost N E W ! *. 2000. 1st Edition 2nd Printing Size=6"x9" Hard Cover w/Dust Jacket 218pp(Index) Clean, tight & bright. NO ink names, bookplates, DJ tears etc. Price unclipped. ISBN 0471357111 Keywords: Cisco Systems, Silicon Valley, Technology, Internet, Computer Industry, Cyber Business. ( more information) Offered by Ed Conroy Bookseller - edconroybooks.com (United States)
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Making the Cisco Connection: The Story Behind the Real Internet Superpower
Bunnell, David; Brate, Adam
John Wiley & Sons Inc, 2000. Cloth. Fine/Fine. Type: Hard Back Third Printing. Hardcover Book and Dust Jacket in FINE Condition. CISCO's rise and continued growth as a twenty-first century leader in computer technology. A great business success story. ( more information) Offered by The Parnassus BookShop (United States)
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Making the Cisco Connection: The Story Behind the Real Internet Superpower (Qty: 7)
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Bunnell, David; Brate, Adam
Wiley. Hardcover. 0471357111 Good condition. May have some markings & or shelfwear. All pages intact. Immediate shipping for all orders and FREE STANDARD DELIVERY on Domestic US Orders! International, APO, FPO and PO Box addresses accepted. All of our titles are exactly the same title as shown and are 100% Guaranteed! Used items may not include extras such as infotrac, CD or other web access codes. We recommend expedited shipping for fastest delivery. Standard shipping may take up to 14 business days. . Good. ( more information) Offered by Paperleaf Books (United States)
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Making the Cisco Connection: The Story Behind the Real Internet Superpower
Bunnell, David
New York: John Wiley & Sons, 2000 A very unusual tale of corporate success. Despite the struggle of passing through several regimes, Cisco managed to hit all the crucial spots of its business. Cisco consistently bested competitors like 3Com and IBM with insight, innovation, customer focus, and one of the biggest corporate buying sprees in history. Making the Cisco Connection deftly traces the networking giant's path to success, from its founding couple, Sandra Lerner and Leonard Bosack, to current CEO John Chambers. It highlights the company's astounding knack for buying other businesses and making them part of a huge conglomerate.. First Edition. Hardcover. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. ( more information) Offered by Brockwells Booksellers (United Kingdom)
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Making the Cisco Connection: The Story Behind the Real Internet Superpower (Qty: 7)
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Bunnell, David; Brate, Adam
Wiley. Hardcover. 0471357111 Absolutely Brand New. No writing or marks and in pristine condition. Immediate shipping for all orders and FREE STANDARD DELIVERY on Domestic US Orders! International, APO, FPO and PO Box addresses accepted. All of our titles are exactly the same title as shown and are 100% Guaranteed! Used items may not include extras such as infotrac, CD or other web access codes. We recommend expedited shipping for fastest delivery. Standard shipping may take up to 14 business days. . New. ( more information) Offered by Paperleaf Books (United States)
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Making the Cisco Connection: The Story Behind the Real Internet Superpower
Bunnell, David, and Brate, Adam
very good, very good John Wiley & Sons, Inc. New York 2000 First 218, index, minor sticker residue on DJ Beginning as a tale of two college sweethearts at Stanford University who co-founded the company fifteen years ago, the oft-told Cisco legend has all the making of a great novel--love, money, a villain or two, corporate coups, and the sweet taste of victory. ( more information) Offered by Ground Zero Books, Ltd. (United States)
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Making the Cisco Connection: The Story Behind the Real Internet Superpower (Qty: 5)
David Bunnell; Adam Brate
Wiley, 2000-02-18. Hardcover. New. Brand New. In Stock. Order Now. Ship from CA, IN, PA, OR, TN and FL. Over 600,000 CD/DVD, Books and bibles. Free tracking with every order. ( more information) Offered by *** www.HarvardBooksellers.com *** (United States)
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Making the Cisco Connection: The Story Behind the Real Internet Superpower
Bunnell, David; Brate, Adam
Wiley. Hardcover. 0471357111 New with very slight shelf wear from time on shelf (like you'd see at a major chain). We ship daily, provide personalized customer service and want you to have a great experience purchasing from us. Thank you for your consideration. . New. ( more information) Offered by BennettBooksLtd (United States)
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Making the Cisco Connection (Qty: 3)
Brand new. Cisco Systems is known among the technology elite in Silicon Valley as one of the most successful companies to emerge from the Valley in many years. It has been dubbed computing's next Superpower. Just as Intel and Microsoft soared to lofty heights with the rise of the personal computer, Cisco Systems is flying on the spectacular updraft of the Internet. The company, which makes specialized computers that route information through a network--acting as a sort of data traffic cop--has captured 85 percent of the market for routers used as the backbone of the biggest network of them all, the Internet. As a result, over the last five years, the value of Cisco's total outstanding stock has risen over 2,000 percent--twice the increase of Microsoft Corp. stock in the same period. Beginning as a tale of two college sweethearts at Stanford University who cofounded the company fifteen years ago, the often-told Cisco legend has all the makings of a great novel--love, money, a villain or two, corporate coups, and the sweet taste of victory. But mostly, the Cisco story is a very unusual tale of corporate success. Despite the struggle of passing through several regimes, Cisco managed to hit all the crucial spots of its business. Cisco consistently bested competitors like 3Com and IBM with insight, innovation, customer focus, and one of the biggest corporate buying sprees in history. Making the Cisco Connection deftly traces the networking giant's path to success, from its founding couple, Sandra Lerner and Leonard Bosack, to current CEO John Chambers. It highlights the company's astounding knack for buying other businesses and making them part of a huge conglomerate; its own highly developed useof technology; and its unusually tight-knit culture. Featuring the perspective of top Cisco executives and competitors, this book reveals how Cisco's technology, employees, and even its competition have blended to make Cisco possibly the most important company shaping the future of communications. Next to ruthless competitors Microsoft and Intel, Cisco shines with a kinder, gentler image, emphasizing happy customers and employees. You'll see how Cisco built its impressive culture by cultivating community, boosting morale, whittling down bureaucracy, and saving money to boot. This book also explains how Cisco is positioning itself to enter a new competitive playing field, moving beyond Internet routers in an attempt to build a single, giant, global communications system--based on the Internet--that would make the current telephone system obsolete. Cisco wants to be the company that delivers the infrastructure of this new network, which will combine computer networks with telephones, television, radio, and satellite communications. To do that, it is now challenging global giants such as Lucent Technologies and Fujitsu. Cisco plans to become the backbone of the entire communications industry, making it a corporation of incredible power as the Internet Age blossoms in the new millennium. Provocative and instructive, Making the Cisco Connection traces the unique history of one of the most profitable and enduring technology companies in business today. Acclaim for Making the CISCO Connection "If you want to learn the whole scoop about the first Internet-Age company, and one of the most successful firms of any age, you've come to the right place. Bunnell's treatment of Cisco'srise--and continued rise--is fascinating and full of human detail. It's clear that Cisco is not just a firm with great technology, but also great leaders and managers."--Thomas H. Davenport, Director, Andersen Consulting Institute for Strategic Change; Professor, Boston University School of Management "Cisco has emerged as a twenty-first century leader. David Bunnell captures the ongoing story of the Cisco executive team exploiting IT, structuring a unique organization, and creating a dynamic strategy for this breakaway dot com company."--Richard L. Nolan, William Barclay Harding Professor of Business Administration, Harvard Business School ( more information) Offered by A Green Hippo (United Kingdom)
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