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Blueprint for Franchising a Business
by Steven S. Raab ; Gregory Matusky
ISBN: 0471856177
ISBN-13: 9780471856177
Format: Hardcover
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Bibliographic Details
Publisher: John Wiley & Sons Inc
Published date: 1987
Size: 6.75 x 9.25 inches
Weight: 1.25 pounds
Pages: 244
Publisher's Notes
Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.
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The Blueprint For Franchising A Business
Steven S. Raab
John Wiley & Sons. Used - Good. 100% Money Back Guarantee. Shipped daily. Over one million satisfied book lovers read with Experienced Books. 1987. Hardcover. Good condition, showing modest signs of wear. BINDING IS HARDCOVER;. Dust jacket: Good. ( more information) Offered by Experienced Books LLC (United States)
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Blueprint for Franchising a Business
Raab, Steven S.; Matusky, Gregory
Somerset, New Jersey, U.S.A.: John Wiley & Sons Inc, 1987. fine hardcover in fine dustjacket, no markings, BE506118. 1st Print. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾". ( more information) Offered by BookCollector.net (United States)
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Blueprint for Franchising a Business
Raab, Steven S.; Matusky, Gregory
Somerset, New Jersey, U.S.A.: John Wiley & Sons Inc, 1987. (2d) Large book, smooth dark blue boards, bright gilt lettering on spine, 244 pages. DJ glossy dark blue beneath mylar with measurements in background, front and spine, pale yellow back with praise from CEOs. DJ and book, both Very Fine.. 2d. Hard Cover. Very Fine/Very Fine. ( more information) Offered by Callaghan Books South (United States)
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