Data Warehousing
The Route to Mass Customisation
by Sean Kelly
ISBN: 0471950823
ISBN-13: 9780471950820
Format: Hardcover
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Bibliographic Details
Publisher: John Wiley & Sons Inc
Published date: 1994
Size: 6.5 x 9.5 inches
Weight: 1.05 pounds
Publisher's Notes
In this book Sean Kelly takes a step beyond the technological architectural aspects of information technology (IT) to reveal it as a driver of corporate strategy formulation. The data warehouse is illustrated as the essential technological vehicle required to slice and dice the market into the micro segments that will enable mass production industrial organisations to transform themselves into mass-customisation customer-focused businesses. Sean Kelly provides a coherent conceptual framework of the cognitive process. He charts a course for these organisations embarking on the corporate data warehouse journey, allowing them to see the totality of data in the enterprise constructed into integrated patterns and pictures which can add dramatic value to decision making. Corporate directors, information systems professionals and business users of information systems alike cannot afford to ignore the message in this book.
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Data Warehousing: The Route to Mass Customisation
Sean Kelly
John Wiley & Sons. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers! Your purchase benefits world literacy! ( more information) Offered by Better World Books (United States)
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Data Warehousing: The Route to Mass Customisation
Kelly, Sean
John Wiley & Sons. PAPERBACK. 0471950823 Dust jacket has light edgewear and a small tear at the front and spine fold. Otherwise in very good condition . Very Good. ( more information) Offered by thatbooklady.com (United States)
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Data Warehousing: the Route to Mass Customisation
Kelly, Sean
Somerset, New Jersey, U.S.A.: John Wiley & Sons Inc, 1994. Good, Highlighting. No Jacket 8vo-over 7¾"-9¾" tall. Highlighting, COM615008.. Hard Cover. Good/No Jacket. ( more information) Offered by BookCollector.net (United States)
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Data Warehousing: The Route to Mass Customisation
Kelly, Sean
John Wiley & Sons. PAPERBACK. 0471950823 Unread. Clean, tight and unmarked. No wear. SHIPS QUICKLY WITH TRACKING NUMBER. . Fine. ( more information) Offered by MORGANA INC (United States)
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Data Warehousing
Sean Kelly
Good. Usually ships same day. Great Bargain ( more information) Offered by UPB Books (United States)
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DATA WAREHOUSING The Route to Mass Customisation
Sean Kelly
John Wiley & Sons. New with no dust jacket. 1994. Hardcover. 0471950823 . Book is new and in pristine condition. Pristine gilt lettering on spine and front cover. ; 9.5 x 0.75 x 6.5 Inches; 202 pages; This book is intended for information systems professionals and business users of information systems alike. The purpose in writing the book is to analyse the role of information technology as a driver of corporate strategy formulation ; to specifically address the history and relative failure of existing information systems to deliver real decision support capabilities; to examine the technological and architectural options which are available to remedy these deficiencies; to introduce and explain the concept of the 'data warehouse' and to explore the political, design and technological obstacles which may obtain in the task of transforming this concept into a reality. . ( more information) Offered by Peek-A-Book (United States)
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Data Warehousing: The Route to Mass Customisation
Kelly, Sean
Somerset, New Jersey, U.S.A.: John Wiley & Sons, 1994 Nice copy; tight; over clean text with minimal pencil underlining; DJ has minimal shelf wear, rubbing, and chipping at the head of spine; previous owner's raised seal on FFE.. Decorative Red Buckram Cloth. Near Fine/Good. 8vo - over 7¾" - 9¾" tall. Ex-Libris. ( more information) Offered by Bolton Bookstore (United States)
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