Discount used books
SEARCH 50 MILLION USED & NEW BOOKS:


Marketing Planning & Strategy

by Jain, Subhash C


ISBN: 0538852836
ISBN-13: 9780538852838

Customer Reviews

Be the first to review this book!

Bibliographic Details

Publisher: Thomson South-Western
Published date: 1996
Edition:

Similar books


0131405470
Marketing Management
by Russell S. Winer

This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.

0684850338
Kotler on Marketing
by Philip Kotler

The state-of-the-art guide to marketing strategies and tactics from one of the world's foremost authorities on the subject. 20 line drawings.

0073137634
Marketing Management
by James H. Donnelly

Marketing Management: Knowledge and Skills, 8/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

0134558413
Services Marketing
by Christopher H. Lovelock



0130613177
Marketing Plan
by Marian Burk Wood
HACKER SAFE certified sites prevent over 99.9% of hacker crime.

Ready to buy this book?

Below are all of the copies of 0538852836 we currently have available for purchase, sorted by lowest price first. If you would like to refine your search, use the advanced options in the search box above.
1) Marketing Planning & Strategy
Subhash C. Jain

Thomson South-Western. Used - Very Good. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers! Your purchase benefits world literacy! (more information)

Offered by Better World Books (United States)
$1.00
2) Marketing Planning & Strategy
Jain, Subhash C
[ISBN: 0538852836]

Mason, Oh, U. S. A.: South-Western Educational Publishing. Very Good with no dust jacket. 1996. Third. Hardcover. Excellent, clean copy. ; 9.75 x 1.5 x 8.5 Inches; 843 pages . (more information)

Offered by Footnotes Bookshop (United States)
$5.00
3) Marketing Planning & Strategy
Jain, Subhash C
[ISBN: 0538852836]

Cincinnati, Ohio, U.S.A.: South-Western Publishing Co., Inc., 1996. Decorative Hard Cover--1996--844 Pages--Fifth Edition... This is a "Near Fine" volume showing very light bumping around the corners, very light rubbing... The pages appear almost new and unread... Our books ship the day they're sold.... ISBN: 0538852836. Fifth Edition. Decorative Hard Cover. Near Fine/No Jacket (As issued). MARKETING BUSINESS ECONOMICS. (more information)

Offered by Mt. Baker Books (United States)
$7.50
4) Marketing Planning & Strategy
Jain, Subhash C
[ISBN: 0538852836]

Thomson South-Western. Hardcover. 0538852836 No annotation, underlining, or highlighting found inside. . Very Good. (more information)

Offered by Corner-Stone Bookshop (United States)
$9.90
5) MARKETING PLANNING AND STRATEGY
SUBHASH C. JAIN
[ISBN: 0538852836]

1996. NEW/New. (more information)

Offered by BOOKS INTERNATIONAL (India)
$36.70