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Under the Radar
Starting Your Net Business Without Venture Capital
by Arnold Kling
ISBN: 0738204684
ISBN-13: 9780738204680
Format: Hardcover
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Bibliographic Details
Publisher: Perseus Books Group
Published date: 2001
Size: 6 x 9 inches
Weight: 1.05 pounds
Pages: 262
Publisher's Notes
Forget everything you've ever read about starting an Internet business. Forget the moon-shot IPO's. Forget Silicon Valley and venture capital. The start-ups featured in Forbes, Fortune, and The Industry Standard represent only a sliver of what is happening on the Internet. under the radar tells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the Internet bubble burst. In this distinctive and timely guide, Arnold Kling, an experienced "Netstrapper" who sold his Internet start-up for $85 million, introduces the reader to more than two dozen business founders--all of whom launched their sites without venture capital-whose stories inspire and instruct. Kling advises Internet entrepreneurs not to waste time trying to woo big-time investors obsessed with billion-dollar jackpots. Instead, he offers clear, tough-minded coaching on every important aspect of building a real Internet enterprise -from evaluating business ideas to finding the best partners and making wise use of web technology. His step-by-step plan produces solid businesses that are free from market turbulence and investor control, making it easy to operate "under the radar."
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Under the Radar: Starting Your Internet Business without Venture Capital
Kling, Arnold
Basic Books. Hardcover. 0738204684 Dust Jacket in NEW Brodart Book Jacket Cover. Item in Great Condition!!! Goes out in less than 24 hours after order is placed. Support Your Small Independent Business. . New. ( more information) Offered by Wisdom Bookstore (United States)
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Under the Radar
Kling, Arnold
Perseus Publishing, 2001-01-01. Hardcover. New. GREAT Bargain Book Deal - some may have small remainder mark - Ships out by NEXT Business Day - 100% Satisfaction Guarantee! ( more information) Offered by BookCloseouts.com (Canada)
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Under the Radar (Qty: 25)
Arnold Kling
Perseus Books Group, 2001. Hardcover. Brand New. 9.00 x 6.00 x 1.00. Brand new. Never read or owned. May have a remainder mark. 16.8 oz. Forget everything you've ever read about starting an Internet business. Forget the moon-shot IPO's. Forget Silicon Valley and venture capital. The start-ups featured in Forbes, Fortune, and The Industry Standard represent only a sliver of what is happening on the Internet. under the radar tells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the Internet bubble burst. In this distinctive and timely guide, Arnold Kling, an experienced Netstrapper who sold his Internet start-up for $85 million, introduces the reader to more than two dozen business founders--all of whom launched their sites without venture capital-whose stories inspire and instruct. Kling advises Internet entrepreneurs not to waste time trying to woo big-time investors obsessed with billion-dollar jackpots. Instead, he offers clear, tough-minded coaching on every important aspect of building a real Internet enterprise -from evaluating business ideas to finding the best partners and making wise use of web technology. His step-by-step plan produces solid businesses that are free from market turbulence and investor control, making it easy to operate under the radar.. . ( more information) Offered by Books and More by the Rowe (United States)
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