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Brand Sense
Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound
by Philip Kotler
ISBN: 0743267842
ISBN-13: 9780743267847
Format: Hardcover
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Bibliographic Details
Publisher: Free Pr
Published date: 2005
Size: 6.25 x 9 inches
Weight: 0.9 pounds
Pages: 237
Publisher's Notes
Draws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-first-century sensory branding, citing the examples of such companies as Cadillac, Disney, and Louis Vuitton to explain how to establish an effective marketing approach. By the author of BRANDchild.
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Brand Sense
Lindstrom, Martin
Free Press, 2005-02-01. Hardcover. New. GREAT Bargain Book Deal - some may have small remainder mark - Ships out by NEXT Business Day - 100% Satisfaction Guarantee! ( more information) Offered by BookCloseouts.com (Canada)
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Qty: 3)
Martin Lindstrom; Foreword-Philip Kotler
Free Press, 2005-02-01. Hardcover. Very Good. Light scuffing to cover, otherwise fine. Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that insight. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. ( more information) Offered by Soconik Books (United States)
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Qty: 5)
Martin Lindstrom; Foreword-Philip Kotler
Free Press, 2005-02-01. Hardcover. New. Brand New. In Stock. Order Now. Ship from CA, IN, PA, OR, TN and FL. Over 600,000 CD/DVD, Books and bibles. Free tracking with every order. ( more information) Offered by *** www.HarvardBooksellers.com *** (United States)
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