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Commonsense Direct Marketing
by Drayton Bird
ISBN: 0749425849
ISBN-13: 9780749425845
Format: Paperback
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Bibliographic Details
Publisher: Butterworth-Heinemann
Published date: 1999
Size: 6 x 9.25 inches
Weight: 1.6 pounds
Pages: 374
Publisher's Notes
In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to: - Get and keep customers - Create sales packages and offers that sell - Select the right products and services for a direct marketing campaign - Track and evaluate results
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