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Creating Powerful Brands
by Malcolm McDonald ; Leslie De Chernatony
ISBN: 0750659807
ISBN-13: 9780750659802
Format: Paperback
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Bibliographic Details
Publisher: Butterworth-Heinemann
Published date: 2003
Edition: 3rd edition
Size: 6.25 x 9 inches
Weight: 1.95 pounds
Pages: 448
Publisher's Notes
This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples.
The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains:
* Powerful analysis of new areas such as e-branding and e-marketing
* A completely new set of advertising and brand images to illustrate key points
* A powerful analysis of the key drivers of brand value
There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.
* Comprehensive coverage of brand management
* Applications orientated, yet grounded on solid theory
* Frameworks organizing the principles of brand building
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Creating Powerful Brands, Third Edition (Qty: 2)
Chernatony, Leslie de; McDonald, Malcolm
Butterworth-Heinemann. PAPERBACK. 0750659807 Brand New - Never Opened. Fast, reliable delivery. Direct from our warehouse. Exceptional customer service. Selling books online since 1999. Standard shipping is USPS. Expedited shipping is UPS Ground. Expedited shipping will NOT deliver to HI, AK, PR, P . New. ( more information) Offered by A Book Company (United States)
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Creating Powerful Brands, Third Edition (Qty: 14)
Chernatony, Leslie de; McDonald, Malcolm
Butterworth-Heinemann. PAPERBACK. 0750659807 We sell only brand new merchandise! . New. ( more information) Offered by Robin Pugh's Nest of Treasures (United States)
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Creating Powerful Brands, Third Edition (Qty: 2)
Chernatony, Leslie de; McDonald, Malcolm
Butterworth-Heinemann. PAPERBACK. 0750659807 We sell only brand new merchandise! . New. ( more information) Offered by Robin Pugh's Nest of Treasures (United States)
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Creating Powerful Brands
Leslie de Chernatony, Malcolm McDonald
Paperback. Brand New, Never Used, Perfect Condition. Orders take 5-7 days to process and ship. ( more information) Offered by PapaMedia.com (United States)
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Creating Powerful Brands Third Edition (Qty: 4)
CHERNATONY, LESLIE DE (PROFESSOR OF BRAND MARKETING, BIRMINGHAM
ELSEVIER SCIENCE & TECHNOLOGY, 2003. 3REV ED. Brand new. Written by the author of "From Brand Vision to Brand Evaluation", this book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains powerful analysis of the areas such as e-branding an ( more information) Offered by Thunder Books (United States)
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