Stock photo. Cover may not represent actual copy or condition available.
Boom
Marketing to the Ultimate Power Consumer-the Baby Boomer Woman
by Mary Brown ; Carol Orsborn
ISBN: 0814473903
ISBN-13: 9780814473900
Format: Hardcover
|
Customer Reviews
Review this book!
Bibliographic Details
Publisher: Amacom Books
Published date: 2006
Size: 6.25 x 9.25 inches
Weight: 1.32 pounds
Pages: 235
Similar books
Consumer Behaviorand Marketing Strategy
by Jerry C. Olson
Consumer Behavior and Market Strategy
by Jerry C. Olson
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing consumer behavior and can be used to understand consumers and to guide the development of effective marketing strategies.
Marketing Strategies for Competitive Advantage
by Dennis Adcock
Considers ways of achieving competitive advantage and, ultimately, how to succeed in the market place. Dennis Adcock explores strategic decision making from two angles: he shows how to build relationships and develop competencies that will reinforce these relationships, and he also examines how to develop and own new markets. At the crucial stage of the implementation of a marketing plan, he gives priority to customer care and building relationships with customers.
Developing a Winning Marketing Plan
by William A. Cohen
Finally—a "nuts-and-bolts" approach to Developing a Winning Marketing Plan This practical, step-by-step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a successful marketing plan. From initial development to the presentation and implementation of a plan, you’ll learn: How to establish goals How to do a situational analysis How to develop a marketing strategy How to develop marketing tactics How to raise money How to forecast If there’s one book that will turn your next marketing plan into a winner, Developing a Winning Marketing Plan is it. What critics have to say about Bill Cohen’s bestseller on the mail-order business… Building a Mail Order Business: A Complete Manual for Success, 2nd Edition "Dr. Cohen’s book thoroughly explores the many facets, and pitfalls, facing the mail order entrepreneur." —Henry R. "Pete" Hoke, Publisher Direct Marketing "Fat as the Bible and very comprehensive." —Booklist "One of the best books I’ve ever read on the subject." —E. Joseph Cossman author of How I Made $1 Million in Mail Order
The End of Marketing As We Know It
by Sergio Zyman
Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century. Zyman explores such topics as: Why feel-good marketing is pointless unless it results in sales Why marketing is a science not an art How a well-honed strategy is more important to success than what ads say And much more
|
|
Ready to buy this book?
Below are all of the copies of 0814473903 we currently have available for purchase, sorted by lowest price first. If you would like to refine your search, use the advanced options in the search box above.
|
|
2)
|
BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman (Qty: 137)
Mary Brown
AMACOM, 2006-09-26. Hardcover. Like New. May be shiny, in some instances dust jackets are not included, no missing pages, no damage to binding, may have a remainder mark. ( more information) Offered by BEST BARGAIN BOOKS WHOLESALER, INC. (United States)
Favorite bookseller : you've previously added this bookseller to your favorites list.
|
|
|
4)
|
Boom: Marketing to the Ultimate Power Consumer: The Baby-Boomer Woman (Qty: 9)
Brown, Mary, and Orsborn, Carol, and Underhill, Paco (Foreword by)
AMACOM. Illustrated.. New. All items are BRAND NEW. Delivery Confirmation provided with shipping confirmation email. Fast Response to all emails. ( more information) Offered by Movies With A Smile, Inc. (United States)
Favorite bookseller : you've previously added this bookseller to your favorites list.
|
|
|
5)
|
Boom: Marketing To The Ultimate Power Consumer-The Baby Boomer Woman (Qty: 3)
Mary Brown, Carol Orsborn
AMACOM/American Management Association, 01-Sep-2006. Hardcover. NEW. Brand new item. Over 4 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: U20080930220555G ( more information) Offered by A1Books (United States)
Favorite bookseller : you've previously added this bookseller to your favorites list.
|
|
|
6)
|
BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman (Qty: 5)
FREE SHIPPING
Brown, Mary; Orsborn, Carol
AMACOM. Hardcover. 0814473903 Good condition. May have some markings & or shelfwear. All pages intact. Immediate shipping for all orders and FREE STANDARD DELIVERY on Domestic US Orders! International, APO, FPO and PO Box addresses accepted. All of our titles are exactly the same title as shown and are 100% Guaranteed! Used items may not include extras such as infotrac, CD or other web access codes. We recommend expedited shipping for fastest delivery. Standard shipping may take up to 14 business days. . Good. ( more information) Offered by Paperleaf Books (United States)
Favorite bookseller : you've previously added this bookseller to your favorites list.
|
|
|
10)
|
BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman (Qty: 5)
Mary Brown; Carol Orsborn
AMACOM, 2006-09-26. Hardcover. New. Brand New. In Stock. Order Now. Ship from CA, IN, PA, OR, TN and FL. Over 600,000 CD/DVD, Books and bibles. Free tracking with every order. ( more information) Offered by *** www.HarvardBooksellers.com *** (United States)
Favorite bookseller : you've previously added this bookseller to your favorites list.
|
|
|
0 items in cart
Muze Inc. For personal non-commercial use only. All rights reserved. Some content for books is owned by Baker & Taylor, Inc. or its licensors and is subject to copyright and all other protections provided by applicable law.
