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Business to Business Advertising
A Marketing Management Approach
by Charles H. Patti ; Steven William Hartley ; Susan L. Kennedy
ISBN: 0844234710
ISBN-13: 9780844234717
Format: Hardcover
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Bibliographic Details
Publisher: McGraw-Hill
Published date: 1991
Size: 7.5 x 9.75 inches
Weight: 1.7 pounds
Pages: 286
Publisher's Notes
This book provides the answers to business-to-business buying behavior and shows how to position your products and services for maximum sales. The authors set advertising within the broader contexts of marketing and corporate strategy and lead decision makers through the development of effective business-to-business advertising programs.
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Below are all of the copies of 9780844234717 we currently have available for purchase, sorted by lowest price first. If you would like to refine your search, use the advanced options in the search box above.
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Business To Business Advertising
Charles H. Patti, Steven W. Hartley, Susan Kennedy
McGraw-Hill. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers! Your purchase benefits world literacy! ( more information)
Offered by Better World Books (United States)
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2)
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Business To Business Advertising
Charles H. Patti, Steven W. Hartley, Susan Kennedy
McGraw-Hill. Used - Very Good. Book is clean and tight with edgewear and scuff to foredge. DJ has edgewear and rubbing. ( more information)
Offered by BookZone U.S.A. (United States)
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Business To Business Advertising
Patti, Charles H.; Hartley, Steven W.; Kennedy, Susan
Lincolnwood, Illinois, U.S.A.: McGraw-Hill. Hardcover. 0844234710 crsip tight copy appears unused . Very Good. 1991. ( more information)
Offered by Stone Cottage Books (United States)
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8)
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Business to Business Advertising: A Marketing Management Approach
Patti, Charles H.; Hartley, Steven William; Kennedy, Susan L
Lincolnwood, Illinois, U.S.A.: NTC Business Books, 1991. A complete guide to the principles and practices of advertising your products to business customers. Jacket has very light wear, not price clipped. Black boards show no wear. Prior owner embossment on fep and p. 99. Pages are clean, text has no markings, binding is sound.. First Printing. Hard Cover. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. Ex Libris. ( more information)
Offered by Top Notch books (United States)
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Business To Business Advertising
Patti/Hartley/Kennedy
BPAA, 1991. Hardcover. Advertising; Business; Industrial Marketing. A marketing management approach. (286 Pgs.) BOOK & DJ MINT. ( more information)
Offered by 2ndHandBooks.com (United States)
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11)
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Business to Business Advertising - A Marketing Management Approach
Patti, Charles H
NTC Business Books, Illinois, 1991. 1st Edition. A complete guide to the principles and practices of advertising your products to business customers. Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ( more information)
Offered by MW Books Ltd. (Ireland)
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