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How to Produce Creative Advertising Proven Techniques & Computer Applications by Thomas H. Bivins ; Ann Keding ISBN: 0844234818 ISBN-13: 9780844234816 Format: Hardcover Customer Reviews Review this book! Bibliographic Details Publisher: McGraw-Hill Published date: 1991 Size: 9 x 11.5 inches Weight: 2 pounds Similar books The Advertising Controversy by Paul W. Farris Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand. Creative Strategy in Advertising by A. Jerome Jewler Fundamentals of Copy and Layout by Albert C. Book This book offers clear, concise information to lead you through the copy and layout process for advertisements in newspapers, consumer magazines, direct response, outdoor, television, radio, and interactive media. An essential resource for anyone in the field, this book highlights the philosophies of advertising's great names such as Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, Rosser Reeves, and others. This hands-on manual provides self-quizzes, assignments, and cases to let you try your hand at solving actual copy and layout problems. A comprehensive glossary rounds out the volume. Which Ad Pulled Best? by Scott C. Purvis Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effective--and ineffective. Kleppner's Advertising Procedure by J. Thomas Russell

Ready to buy this book? [30 Day Return Guarantee] Below are all of the copies of 9780844234816 we currently have available for purchase, sorted by lowest price first. If you would like to refine your search, use the advanced options in the search box above. 1) How to Produce Creative Advertising: Proven Techniques & Computer Applications Keding, Ann; Bivins, Thomas H [ISBN: 0844234818] Natl Textbook Co Trade. Hardcover. 0844234818 A wonderful copy with some minor edgewear to the cover. Dust Jacket has some edgewear present. 1991 Natl Textbook Co Trade Hard Cover . Very Good. 1991. (more information) Offered by Seashellbooks.com, Inc. (United States) Price: $1.00   2) How to Produce Creative Advertising: Proven Techniques & Computer Applications Ann Keding; Thomas H. Bivins [ISBN: 0844234818] Natl Textbook Co Trade, 1991-04. Hardcover. New. Brand NEW ! ( and PERFECT ) I Bubble Wrap and , NV ! isbn 0844234818 (more information) Offered by ebookdeals (United States) Price: $12.70

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